encompass blog

  • Marketing
  • Google Insights
  • Search Engine Optimization (SEO)
01/16/2023

Use Your Google Business Profile to Boost Local SEO

When it comes to local search engine optimization, one of the most significant achievements is ranking at the top of Google Maps. Simply put, this is where most local consumers tend to gravitate, especially those who are seeking a particular product, service, or business in their immediate geographic area. Indeed, the Google Maps display dominates local searches, making it an essential piece of online real estate.

  • Marketing
  • Search Engine Optimization (SEO)
12/30/2022

How SEO Changed in 2022

To succeed in SEO requires a certain level of flexibility. The SEO landscape is always changing, due to factors including Google algorithmic updates, changes in consumer behavior, and the adoption of new technologies. The best SEO professionals are nimble, able to take in these trends and to adjust their strategies accordingly.

  • Marketing
  • Search Engine Optimization (SEO)
09/20/2022

Is SEO the Silver Bullet for Your Marketing?

During the early days of the Internet, many business owners underestimated the long-term significance of search engine optimization (SEO). Today, it’s possible that the pendulum has swung a bit too far in the opposite direction.

  • Marketing
  • Search Engine Optimization (SEO)
06/29/2022

Critical SEO Data Points

Your business website is an invaluable marketing asset. To ensure your website is doing its job, generating traffic and sending qualified leads through your sales funnel, it’s important to monitor its metrics and stats. By doing so, you can get a good sense of where your website is succeeding, where it’s falling short, and where there’s room to make practical, strategic improvements.

  • Marketing
  • Search Engine Optimization (SEO)
04/20/2022

Will AI Generated Content Help or Hurt My SEO?

These days, it seems like artificial intelligence (AI) can do just about anything. For example, did you know that AI can automatically generate content for your website, blog, or social media platforms? At first blush, this might seem like a huge win for overworked marketing departments, or for small businesses that don’t have their own in-house content development teams.

  • Search Engine Optimization (SEO)
  • Websites
02/01/2022

Creating the Best Meta Descriptions

If you’ve spent any time in SEO then you’re familiar with the meta description, one of the most important pieces of online real estate. The meta description is the tiny little snippet of text that appears under each hyperlink on the search engine results page (SERP), providing a quick summary of what the page is all about.

  • Marketing
  • Tips And Tricks
  • Search Engine Optimization (SEO)
01/21/2022

How to Audit Your Content

By now you’ve probably heard the old digital marketing adage: “Content is king.” Many marketers have taken this to heart, developing rigorous schedules for content development and publication. But in their zeal to create new content, it’s all too easy for marketers to neglect auditing the content they’ve already created.

  • Marketing
  • Search Engine Optimization (SEO)
12/29/2021

How SEO Has Shifted in the Last Year

Marketers and advertisers have long championed the value of a solid SEO strategy. What makes this challenging is that SEO is anything but static. For one thing, consumer behaviors are constantly changing, altering the ways in which people search for information. For another thing, Google is constantly tweaking its algorithms, with the goal of improving quality, relevance, and convenience for the end user.

  • Marketing
  • Google Insights
  • Search Engine Optimization (SEO)
11/19/2021

All About Google’s E-A-T

Google published the first edition of its Search Quality Guidelines back in 2014. Judged by the accelerated timeline of the digital marketing world, that was basically a lifetime ago. However, several of the concepts laid out in the original Search Quality Guidelines remain pertinent even today. At the top of the list is the E-A-T principle… or, Expertise, Authoritativeness, and Trustworthiness.

  • Marketing
  • Google Insights
  • Search Engine Optimization (SEO)
10/13/2021

Does Bounce Rate Impact SEO Rankings?

One of the big challenges in search engine optimization is reckoning with Google’s complicated, multi-faceted, and ever-changing algorithms. Simply put, there are a number of different factors that can impact your website’s performance on the search results page, and though these factors are weighted differently, they all deserve some level of consideration.