When ChatGPT was launched in November 2022, it immediately became the biggest story in tech. The generative AI technology quickly revealed its power to enhance countless day-to-day personal and professional activities, demonstrating utility across a wide range of industries. Needless to say, one of these industries was digital marketing.
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As we’re all undoubtedly aware, 2024 is a major presidential election year. As such, it promises no shortage of friction, legally, politically, and culturally. But beyond the historic implications of the election itself, there are also a number of important considerations with regard to technology. In particular, 2024 could be a watershed year for policies regarding transparency and generative AI use within political advertising.
At the risk of stating the obvious, TV isn’t what it used to be. The way we consume video entertainment has changed considerably over the past two decades, largely thanks to the advent of connected TV (CTV). Not only has CTV transformed viewership, but it’s also had a seismic impact on the advertising industry.
Over the past year or two, we’ve all seen headline after headline about the rise of artificial intelligence (AI) and machine learning. It seems as though AI has disrupted every facet of our lives, with the popular ChatGPT application serving as just one example. So what does AI mean for your digital advertising strategy? In short, what it means is that programmatic ad buys are more advanced and more effective than ever before. We’d say they belong in virtually any media mix.
Every business owner wants their website to rank high atop the Google Search Engine Results Page (SERP), commanding plenty of attention among targeted search engine users. But of course, search rankings never happen in a vacuum. Even as you try to optimize your online visibility, you have countless competitors who are doing the very same thing. So, as you seek higher rankings, it’s critical to pay attention to what those competitors are doing, ensuring your own SEO efforts retain an advantage.
A good business website accomplishes several things at once. It provides your business with a highly visible presence on the Search Engine Results Page. It provides potential customers with information about your products, services, and values. It attracts traffic, generates leads, and bolsters your brand’s reputation.
At enCOMPASS, we’re both proud and deeply humbled to say that we have an extensive portfolio of award-winning work. And those awards just keep piling up: Just recently, we nabbed another eight trophies from the w3 Awards, one of the most distinguished honors in the digital marketing space.
Email marketing is nothing new. It’s certainly not as flashy as social media, as trendy as a TikTok video, as sophisticated as SEO. And yet, it remains one of the most effective options for communicating with consumers in a direct and targeted way, sending a carefully crafted message directly to a specific demographic of users.
It goes without saying that every business benefits from having a prominent, highly visible website. The easier it is for search engine users to discover your business website, the more likely it is for you to generate traffic, leads, conversions, and a robust reputation.
As you’re no doubt aware, the final few weeks of the calendar year represent a major commercial blitz. For shoppers, the period between Thanksgiving and New Year’s represents a prime opportunity to score deals on gifts, and to spend any end-of-year bonus money. For retailers, this season can be make or break. Indeed, many businesses depend on a successful end-of-year shopping season to make their annual sales quotas.
