enCOMPASS Agency
Critical SEO Data Points
Your business website is an invaluable marketing asset. To ensure your website is doing its job, generating traffic and sending qualified leads through your sales funnel, it’s important to monitor its metrics and stats. By doing so, you can get a good sense of where your website is succeeding, where it’s falling short, and where there’s room to make practical, strategic improvements.
Get More Out of Your Google Business Profile
Every business wants to achieve a higher level of online visibility, especially when it comes to Google. Local search listings, including the Google Map Pack, are especially important, ensuring that businesses attract the right kinds of people to their business (e.g., local shoppers who are motivated to make a purchase).
4 Essential Google Ad Extensions
One of the best ways to boost your visibility in Google search results is to take advantage of ad extensions.
Copywriting Tips for Your PPC Ads
Running Search Engine Marketing (SEM) ads can be one of the most effective things you do to market your business and to attract qualified leads. Or, it can be a serious waste of your advertising budget. There are a few factors that will determine the difference between these two outcomes, and one of them is the strength of your copywriting.
If your business qualifies for a Google Business Profile, we recommend claiming it as soon as you can. Doing so is one of the simplest yet most potent ways to help your business climb the Google Search rankings. And of course, once your Google Business Profile has been claimed, you’ll want to keep it up-to-date with any information about your hours of operation, new products or services, and so on.
The End of Expanded Text Ads Is Here
A few months ago, we informed our clients about a significant change to the Google Ads ecosystem, specifically the sunsetting of Expanded Text Ads (ETAs). Now, we can report that the official end of ETAs is at hand: In a recent update, Google disclosed that advertisers will no longer be able to create or edit ETAs as of June 30, 2022.
Every year, the Communicator Awards honor “excellence in strategic, effective, and meaningful communication across digital, video, podcasts, marketing, mobile, print, and more.” As selected by a most illustrious judging body, including heavy hitters from throughout the marketing and media industries, these awards represent the acknowledgment of some of the biggest names in digital communication.
Why Add Digital Audio to Your Media Mix?
Consumer habits are changing, and it’s important to make sure that your media mix is keeping pace. Case in point: As terrestrial radio fades from prominence, digital audio is becoming an increasingly prevalent part of everyday life. This is an important trend for advertisers to capitalize on, augmenting their current ad spend with placement on podcasts, streaming music, and digital radio services.
What is Contextual Targeting?
Over the past couple of years, Google has announced some big changes to the way it approaches consumer privacy. Well-intentioned though these changes might be, they have caused no small amount of anxiety among digital advertisers, who lament the decline of third-party cookies and other useful targeting features. (We would argue that these changes are ultimately bad for the end user, as well, potentially leading to a less-personalized online experience.)
iOS Marketing and Attribution
The launch of iOS 14 has proven to be a watershed event in the world of digital marketing. From the initial announcement through the release of iOS 14.5 in April 2021, this iteration of Apple’s operating system has played a pivotal role in shaping user privacy considerations. As a result, it has forced marketing professionals to work overtime, reevaluating their own approach to user privacy and to digital advertising in general.
jealous yet?
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.