enCOMPASS Agency
SEM: What It Is & Why It Matters
It goes without saying that every business benefits from having a prominent, highly visible website. The easier it is for search engine users to discover your business website, the more likely it is for you to generate traffic, leads, conversions, and a robust reputation.
As you’re no doubt aware, the final few weeks of the calendar year represent a major commercial blitz. For shoppers, the period between Thanksgiving and New Year’s represents a prime opportunity to score deals on gifts, and to spend any end-of-year bonus money. For retailers, this season can be make or break. Indeed, many businesses depend on a successful end-of-year shopping season to make their annual sales quotas.
For a majority of businesses, the holiday shopping season is truly make-or-break. In fact, it is no exaggeration to say that many companies look to the weeks between Halloween and New Year’s Day to account for 40 to 60 percent of their annual revenues. In other words, if you want to hit your sales targets, the entire year often comes down to its final stretch.
What’s the Future of Social Media Marketing?
If you spend any time at all browsing social media, then you know just how quickly trends can come and go. It seems like every day there’s a new meme, a viral hashtag, or a TikTok challenge that everyone’s talking about.
Essential SEO Reports in GA4
One of the most important components of any marketing campaign is access to analytics. Simply put, marketers need to regularly check in to see what kind of engagement they’re getting and what sort of progress they’re making. Rather than relying on guesswork, the best marketers draw from actual data in order to fine-tune their strategies.
Why OTT Matters Now More Than Ever
We’ve written before about how Over-the-Top (OTT) streaming has changed the very nature of film and TV, not only from the consumer’s perspective but from the advertiser’s perspective, too.
Get Good at GA4: Tips and Resources
Recently, one of the biggest happenings in the world of digital marketing is the sunsetting of Google’s Universal Analytics (UA) dashboard, and the ascent of Google Analytics 4 (GA4). Simply put, Google Analytics has long been the top, free option for marketers and webmasters looking to track their stats and monitor their performance. The transition to GA4 means marketers everywhere are learning to master a whole new set of analytic tools.
10 Essential Email Marketing KPIs
Launching a newsletter or an email marketing campaign can be an important first step toward boosting brand engagement, generating traffic, and building consumer loyalty. The next step is measuring the success of your email marketing efforts by determining where you’re making progress and where you need to double your efforts. Of course, before you can start measuring, you need a clear understanding of what it is you’re measuring.
How to Respond to Online Customer Reviews
You’ve probably seen the statistics: Depending on which source you consult, somewhere between 90 and 97 percent of customers read online reviews before making any kind of purchase. Even if you accept the most conservative number, there’s no getting around the ubiquitous, make-or-break importance of online review sites, which directly affect consumer behavior and thus affect your bottom line, as well.
Most marketers orient their efforts toward a few concrete, measurable goals. First and foremost, marketers work to generate leads, drawing potential customers and clients into the sales funnel. And while generating leads is important, it’s ultimately meaningless if those leads don’t convert into paying customers. Conversions are critical for enhancing the bottom line.
jealous yet?
did you know?
A lot of our best work… is invisible.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.