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Social Media Marketing

Social Media is growing....and fast! It is shaping our culture, the way we communicate, how we interact online, and the way we shop. But how can your business embrace social media in a way that is productive and even more importantly – profitable? At enCOMPASS Agency we aid our clients in developing social media strategies that make sense...and dollars.

The enCOMPASS Social Marketing Difference

  • IMI Social

  • The Facts

  • Facebook Face

  • Getting Started

What We Do - Social Marketing

Social Media Monitoring
One of the first things you need to do when developing an effective social strategy is listen.  By listening to what users are saying about your brand, industry, products, and services online, enCOMPASS Agency can help you determine the best course of action for your social media approach.  There are many tools to help with this stage of the social media development, and we can get you started with the tools you need.  

Reputation Management
An effective social media strategy will lead straight into reputation management.  Having a constant awareness of what people are saying about your business allows you to respond, interact, and address any concerns that might be voiced online for all to see.  There are also tactics to help you boost your online reputation, so customers see more positive conversations when they search for your business online. We can show you how!

Growing Your Social Media Footprint
If a business posts on Facebook that they cut down a tree in the forest, and they have no social media followers, does it make a sound?  The answer is no.  Even the most die-hard environmentalist won’t boycott your brand because they have no way of knowing what you did.  

In order to engage people in social media, you must first have users who are listening to what you have to say.  If your Facebook page has no one following it, then all of those posts you might be making aren’t doing any good.  enCOMPASS Agency can help you grow your social media footprint with effective and proven methods.

Social Media Campaigns
Once you’ve got some fans/followers and people are listening to what you have to say, it’s time to make social media work for you. We love to brainstorm all kinds of ideas on how you can be that next company to go viral on Facebook, Twitter, Google + and Youtube.

Aside from the viral promotional concepts, enCOMPASS Agency guides our clients on how to best utilize social media campaigns to effectively communicate with their audience. Social media is a fast-paced universe, and we help you develop a plan to stay on top of it all.

 social globe

WARNING: These Social Media Facts May Cause Dizziness!

82% of the world’s online population are determined to be reached by social networking sites, representing 1.2 billion users around the world.  - comScore

75% of Brand ‘Likes’ on Facebook come from advertisements.  - Mashable

Females account for 62% of all Facebook pageviews. - Nielson.

Social media accounts for 25% of all time spent online over 35 minutes per hour. - Nielsen

More women watch video on social networks, but men watch longer.

Active Social Media Users Are Influential Offline. - Nielson

22% of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months. - comScore

64% of Facebook users have liked a brand on Facebook - ExactTarget

Twitter users welcomed 2012 with 16,000 tweets-per-second, more than doubling last year's record. - MediaBistro

In the US, there are 149M active Facebook users, 70% log in once a day. – Ogilvy & BuddyMedia

38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution. –  Vistaprint

71% of Twitter users expect to receive marketing messages via the platform. – Exact Target
.
49,000,000 Americans visited the Google+ platform. - Hitwise

During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted.  - AllFacebook.com

The first ever Super Bowl Social Media Command Center launched in preparation for Super Bowl XLVI. - YourSocialMove

McDonald’s used two hashtags, #MeetTheFarmers and #McDStores, in their Promoted Tweets which turned into a marketing disaster. - MediaBistro
the facts 

Facebook “Face” Customization

Ever see a Facebook page that doesn’t look like a Facebook page? How about a page that promotes a current offer or event rather than the boring old wall or feed page?  These pages are a highly effective tool to gain fans and turn them into customers.  We have developed a Facebook content managed platform that allows you to control what users see on your Facebook page.

Our Facebook Customization Platform includes:

> Custom landing page for users that  have not liked the page.

> Landing page with email newsletter sign up if user has liked the page.

> Facebook tabs navigation for additional custom pages.

All of the content is controlled within a powerful Content Management System. We can put anything you want inside a tab - images, photo galleries, video, audio, forms - you name it.  We can customize the template specifically for you, or you can use a pre-styled template. The content will fit perfectly with the basic Facebook styling applied.

 facecustomization

You’re going to love what you can do with your Facebook page!

like social media 

Getting Started With Social Media Marketing

Just Getting Started?
Are you completely new to this whole social media game?  Do you need help just getting started?  Our IMI Social Startup program can get you rolling in no time.  We will set up your social media accounts for you and train you on how you can be effective in your social media messaging in no time.  Just give us call.  We love to help! Besides, we could use another Twitter follower.
social getingstarted globe

82% of the world’s online population are determined to be reached by social networking sites, representing 1.2 billion users around the world. (Source: comScore)

75% of Brand ‘Likes’ on Facebook come from advertisements. (Mashable)

Females account for 62% of all Facebook pageviews according to Nielson.

Social media accounts for 25% of all time spent online over 35 minutes per hour – Nielsen

More Women Watch Video On Social Networks, But Men Watch Longer

Active Social Media Users Are Influential Offline - Nielson

22% of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore)

64% of Facebook users have liked a brand on Facebook - ExactTarget

Twitter users welcomed 2012 with 16,000 tweets-per-second, more than doubling last year's record. (Source: MediaBistro)

In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia

38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution –  Vistaprint

71% of Twitter users expect to receive marketing messages via the platform – Exact Target

49,000,000 Americans visited the Google+ platform. (Source Hitwise)

During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)

The first ever Super Bowl Social Media Command Center launched in preparation for Super Bowl XLVI. (Source: YourSocialMove)

McDonald’s used two hashtags, #MeetTheFarmers and #McDStores, in their Promoted Tweets which turned into a marketing disaster. (Source: MediaBistro)

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