Search Engine Optimization (SEO)
On-site Search Engine Optimization and off-site SEO are important tools for you to utilize to maximize your marketing efforts online. If you have a great website, but no SEO or SEM (Search Engine Marketing) strategies, it's like you just had a baby but didn't tell anyone about it! Sounds crazy, right? We agree!
SEO With enCOMPASS Agency
The enCOMPASS Search Engine Optimization Approach
Best of Breed Approach
There are many factors that influence the effectiveness and timeline to properly optimize a website. Due to the many factors involved, it is impossible to guarantee results or predict timeframes without resorting to tactics that would likely get you blacklisted or banned from the search engines if you are discovered. enCOMPASS Agency does not use any black hat techniques and only uses industry accepted white hat optimization to ensure that your site will not be penalized.
We follow a generally accepted task list for optimizing websites. The speed with which the tasks are completed and results are realized will be directly related to how many hours of optimization you wish to perform each month. For most campaigns at the end of Phase Three, we will analyze the results of the optimization efforts and recommend the next course of action.
Each Search Engine Optimization campaign is unique and the required minimum engagement will vary depending on the goals you determine. Monthly pricing is determined by the number of hours you wish to allocate to your campagin.
Time to completion: Phase 1 is generally completed in the first month of service. Complex or very large sites may take additional time to complete.
Obstacle Analysis Report: enCOMPASS will thoroughly analyze your website in order to determine potential obstacles that will need to be addressed during the optimization process. Any website we build has already taken these factors into consideration in order to minimize the amount of work needed to prepare the site for optimization. We will look at site structure, content, site maps, and other factors that will help get your content indexed and ranked properly.
Competitor Analysis: SEO results are relative to the effort of your competition. The more they are doing right, the harder it will be to overcome their success. Having a baseline to compare to is critical in determining the success of your optimization campaign. It will also help determine if the level of optimization you have chosen is realistic in relation to the competition you face.
Keyword Analysis: Keyword analysis is one of the most critical pieces of the SEO process. It is imperative to pursue the best keywords for your SEO efforts. enCOMPASS researches and analyzes which keywords are effective for your website and your industry. We then thoroughly evaluate which keywords are the most likely to produce effective traffic to your website and target these keywords for your SEO campaign. Anyone can guarantee high rankings for irrelevant keywords that will not drive traffic. We prefer to measure our success in traffic gains rather than #1 rankings.
Time to completion: Phase 3 generally takes 3-6 months to complete.
|Off-page optimization consists of expanding the reach of your content to other websites, search engines, and directories.
enCOMPASS Agency does not use any automated means of off-page optimization. All aspects of the off-site optimization are completed by hand to ensure that your site is listed on relevant sites. Links are requested to industry related websites and directories, and we use an extensive plan of content submissions on blogs, classified sites, and social sites. Standards compliant site maps are created and submitted to all relevant outlets.
Time to completion: Phase 4 generally takes 1 month to complete and requires ongoing client participation.
|Enterprise and Corporate level plans will include basic social media account optimization. Accounts will be set up on the relevant social media networks and optimized to fit with the overall Search Engine Optimization strategy. A content creation plan will be created for the client to follow and support SEO efforts. This phase requires active client participation to achieve the best results. We believe that only you can accurately represent your company when directly interacting with your customers, but we can help you establish how and when those interactions take place.|
Time to completion: Phase 5 generally takes 1 month to set up. Ongoing video optimization can also be developed.
|Enterprise level packages will include video optimization including content submissions and XML sitemap creation. We will assist you in crafting a successful video campaign that will drive your traffic through the roof! If you don't already have video, enCOMPASS Agency can connect you with top notch video production firms that can turn your ideas into video mastery.|
The enCOMPASS Search Engine Optimization platform delivers a trusted SEO solution for your website. GET STARTED TODAY!
Search Engine Optimization Packages
|Starter||15 Keywords||25 Hours||4 Months||$500|
|Advanced||20 Keywords||35 Hours||4 Months||$700|
|Small Business||30 Keywords||50 Hours||6 Months||$1000|
|Corporate||50 Keywords||75 Hours||6 Months||$1500|
|Enterprise||80 Keywords||150 Hours||6 Months||$3000|
Please note that these are standard SEO packages. enCOMPASS Agency understands that each project will be unique. If your project requires more custimization, then a specialized package will be designed to fit your needs.
|SEO Packages||STARTER||ADVANCED||SMALL BUSINESS||
|15 Keywords||20 Keywords||30 Keywords||50 Keywords||80 Keywords|
|Review and Analysis|
|Competitor Research and Analysis|
|Keyword Research and Analysis|
|Baseline Keyword Ranking Analysis|
|On Page Optimization|
|Optimization of Title, Description, Keyword & Image alt Meta Tags||7 pages||10 pages||15 pages||25 pages||40 pages|
|Internal link structuring|
|Header tag optimization (H1, H2)|
|Image Tag Optimization|
|Robot.txt creation and analysis|
|Static sitemap creation|
|Google Analytic Setup|
|Off Page Optimization|
|Press Release Submission|
|Manual Link Request|
|Manual Search Engine Submission|
|Social Media Profile Creation (Facebook, Twitter, Linkedin)|
|Video Marketing (You Tube, Metacafe, Google)|
|Google Local Map|
|Product Listing on Google|
|Sitemap Creation & Submission in Google, Yahoo & Bing|
|Yahoo Sitemap Creation & Submission|
|Bing (MSN) Sitemap Creation & Submission|
|Verify Site in Alexa, Yahoo, Google, Bing|
|Monthly SEO Reports|
|Google Analytics (Statistics)|
|Minimum Contact Duration||4 Months||4 Months||6 Months||6 Months||6 Months|