• Subscribe To Our Newsletter

      Fill out your email address to receive the latest news
      Invalid Input
Top Panel

header overlay

email marketing header

Full Service Email Marketing

Did you know that according to Direct Marketing Association email marketing generated a ROI of $43.62 for every dollar spent on it? And that according to a Shop.org State of Retailing Online Survey of Retailers"Email is the most successful tactic overall."

Call enCOMPASS Agency today and we can create a turn-key, strategic email marketing program for your business.


The enCOMPASS Email Marketing Difference

  • IMI Email Overview

  • The Facts

  • What We Do

Going Far Beyond The Click

IMI Email Campaigns Deliver Results
A successful email marketing campaign needs to be carefully strategized and managed from conception to final deployment. Our highly skilled marketers work in tandem with our award winning designers and developers to use their technical expertise and best practices knowledge to successfully drive and monitor your email campaigns each step of the way.

Email deployment is an involved process and many clients lack the appropriate production resources to manage their on-going email initiatives. We work diligently to ensure continual success for every campaign.


Email Marketing Facts

Why should you have an email marketing strategy?
Because it works.

A recent Neilson Online study showed that 35% of people polled said they used email more than they did two years ago.  Only 7% said they use it less.

A recent study showed that email marketing generated an ROI of $43.62 for every dollar spent on it. - Direct Marketing Association

A survey by MarketingSherpa saw pay-per-click search ads rank top for ROI followed by email marketing.

The Ad Effectiveness Survey commissioned by Forbes Media revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions just behind SEO.

Shop.org's State of Retailing Online survey of retailers found that, "E-mail is the most mentioned successful tactic overall.”

In Datran Media's Annual Marketing & Media Survey, 80.4% of industry executives said the email channel performed strongly for their company.

A survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.

A Q2 2009 survey of over 5,000 senior US executives revealed that email marketing was the channel most likely to see an increase in marketing budget .– emarketer Digital Intelligence

Veronis Suhler Stevenson's annual Communications Industry Forecast suggested total spend for email will grow from $11.9 billion in 2008 to $27.8 billion by 2013.

 the facts

Why it works:

> It allows extremely specific targeting.
> It is data driven.
> It drives sales results.
> It builds relationships, loyalty, and trust.
> It creates interaction with current and potential clients.
> It engages handraisers.
> It can provide automated follow-up to potential clients (auto responders).

What We do - Email Marketing

the keysThe keys to a successful
Email Marketing
program are:


Proper Messaging
Email designs need to be branded just as your website, collateral, etc. is branded. It must communicate who you are within a second of viewing the email. Our full service email marketing program will integrate your offline branding and messaging seamlessly with your email communications.
We know how to help you balance your messages to your subscribers.  A strategic balance of sales messaging with branding, information, and news messaging is vital to a successful email marketing campaign.

Intelligent Management
Your enCOMPASS IMI Email marketing team will make sure your email campaigns are targeted correctly by scrubbing lists on a consistent basis, analyzing tracking results, implementing A/B testing, and making strategic improvements for better performance.

List Growth
At enCOMPASS we understand that your email marketing campaigns are only as successful as your subscriber list allows.  We help you implement programs to build your list organically so that your message is not only accepted but requested.  We recently helped build one of our client’s lists to over 45,000 subscribers while keeping their redemption rate at over 15%!  That means that over 15% of their subscribers actually redeemed the email coupon at their stores!

Cross Device Compatibility
mobile browsersIn today’s ever-evolving mobile world, it is critical to ensure that your emails are delivered and easily viewed on multiple browsers and devices.

This includes PC’s, Macs, Smartphones, Tablets, and more.  Our programmers use the latest technology to ensure the best display of your email marketing messaging on all devices.

One of the many benefits of a full service email marketing program is that your plans will not fall between the cracks.  Our team will keep your email marketing strategy on-point to make sure you are delivering a strategic, focused, and consistent message to your subscribers.

Get Started Now With a Full Service Email Marketing Program!


multiple envelopes

A Full Service Email Marketing
Partnership Includes:


Import client list and segment appropriately in system

Create customized template for branded communications

Scrub list after first send

Email service system setup and integration

Develop email marketing strategy for implementation


Design all emails working with client to provide relevant content

HTML email integration

Ensure communications comply with CAN-SPAM Act and build emails to reach as many inboxes from your list as possible
Manage email campaigns and monitor statistics

Monthly reporting and analysis of email campaigns

Make recommendations based on campaign results

Ongoing marketing analysis for client

Create and manage list segmentations

Available A/B testing for best results

And more…

Contact Us

Contact Us
  1. Name(*)
    Please type your full name.
  2. Company(*)
    Invalid Input
  3. E-mail(*)
    Invalid email address.
  4. Phone(*)
    Invalid Phone Number
  5. How Can We Help You?(*)
    Invalid Input
  6. (*)
    Invalid Input

start button emailmarketing pressed

Previous Next
Oct 25
The layman might assume that Google is a fairly static, non-changing entity—but that couldn’t be further from the truth. Actually, Google’s search engineers are constantly... Read more
Oct 18
This has always been a basic concept of retail: You’re not going to sell any products if nobody knows that your store exists. This was true in the brick and mortar era, and it’s still... Read more
Oct 11
While the benefits of video advertising are well-stated, many business owners remain reluctant to embrace YouTube and other video marketing opportunities. The most common objection is price. It... Read more
Oct 07
You may have heard it said that “Citation services are a secret SEO marketing tool.” In 2016 it’s true. Citation services are incredibly effective, incredibly important and... Read more
Oct 04
The potential of content marketing is by now well-established. Most business owners know that an investment in regular content development and deployment can yield big dividends—increased... Read more
Sep 27
For many of us, the summer season is a not-so-distant memory; many of us were just at the beach a couple of weeks ago! It’s hard to believe it, but the holiday season is right around the... Read more
Sep 20
The term automated email has gotten something of a bad reputation. People hear that term and think of something cold and impersonal, which of course can be true. When done correctly, though,... Read more
Sep 06
One of the most difficult parts of launching a video marketing initiative is that you feel like you’re starting from square one; if you don’t already have video collateral, as well as... Read more
Aug 30
It’s easy to take email for granted. It’s become ubiquitous; we’re pretty much always synced to our inboxes, receiving new messages throughout the day via our desktops, mobiles,... Read more
Aug 23
One of the great social media follies that businesses make is assuming that they must be present on every single platform and every single channel—something that may frankly be a poor use... Read more
Aug 11
Your company website may be three pages or it may be 300; regardless, your homepage is inevitably the centerpiece, and likely the most important online asset you’ve got. It’s your... Read more
Aug 09
Even if you have no particular interest in video games, you’re probably familiar with Pokemon Go, a mobile app that was released in July and became a global phenomenon almost... Read more


  1. Email(*)
    Invalid email address.
  2. Invalid Input

Share This Page