enCOMPASS Advertising Agency

Going Far Beyond The Click

IMI Email Campaigns Deliver Results
A successful email marketing campaign needs to be carefully strategized and managed from conception to final deployment. Our highly skilled marketers work in tandem with our award winning designers and developers to use their technical expertise and best practices knowledge to successfully drive and monitor your email campaigns each step of the way.

Email deployment is an involved process and many clients lack the appropriate production resources to manage their on-going email initiatives. We work diligently to ensure continual success for every campaign.

Email Marketing Facts

Why should you have an email marketing strategy?
Because it works.

A recent Neilson Online study showed that 35% of people polled said they used email more than they did two years ago.  Only 7% said they use it less.

A recent study showed that email marketing generated an ROI of $43.62 for every dollar spent on it. - Direct Marketing Association

A survey by MarketingSherpa saw pay-per-click search ads rank top for ROI followed by email marketing.

The Ad Effectiveness Survey commissioned by Forbes Media revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions just behind SEO.

Shop.org's State of Retailing Online survey of retailers found that, "E-mail is the most mentioned successful tactic overall.”

In Datran Media's Annual Marketing & Media Survey, 80.4% of industry executives said the email channel performed strongly for their company.

A survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.

A Q2 2009 survey of over 5,000 senior US executives revealed that email marketing was the channel most likely to see an increase in marketing budget .– emarketer Digital Intelligence

Veronis Suhler Stevenson's annual Communications Industry Forecast suggested total spend for email will grow from $11.9 billion in 2008 to $27.8 billion by 2013.

What We do - Email Marketing

The keys to a successful
Email Marketing
program are:

Proper Messaging    
Email designs need to be branded just as your website, collateral, etc. is branded. It must communicate who you are within a second of viewing the email. Our full service email marketing program will integrate your offline branding and messaging seamlessly with your email communications.
 
We know how to help you balance your messages to your subscribers.  A strategic balance of sales messaging with branding, information, and news messaging is vital to a successful email marketing campaign.

Intelligent Management
Your enCOMPASS IMI Email marketing team will make sure your email campaigns are targeted correctly by scrubbing lists on a consistent basis, analyzing tracking results, implementing A/B testing, and making strategic improvements for better performance.

List Growth
At enCOMPASS we understand that your email marketing campaigns are only as successful as your subscriber list allows.  We help you implement programs to build your list organically so that your message is not only accepted but requested.  We recently helped build one of our client’s lists to over 45,000 subscribers while keeping their redemption rate at over 15%!  That means that over 15% of their subscribers actually redeemed the email coupon at their stores!

Cross Device Compatibility
In today’s ever-evolving mobile world, it is critical to ensure that your emails are delivered and easily viewed on multiple browsers and devices.

This includes PC’s, Macs, Smartphones, Tablets, and more.  Our programmers use the latest technology to ensure the best display of your email marketing messaging on all devices.

Consistency
One of the many benefits of a full service email marketing program is that your plans will not fall between the cracks.  Our team will keep your email marketing strategy on-point to make sure you are delivering a strategic, focused, and consistent message to your subscribers.

Get Started Now With a Full Service Email Marketing Program!

A Full Service Email Marketing
Partnership Includes:

Setup:

Import client list and segment appropriately in system

Create customized template for branded communications

Scrub list after first send

Email service system setup and integration

Develop email marketing strategy for implementation

Management:

Design all emails working with client to provide relevant content

HTML email integration

Ensure communications comply with CAN-SPAM Act and build emails to reach as many inboxes from your list as possible
 
Manage email campaigns and monitor statistics

Monthly reporting and analysis of email campaigns

Make recommendations based on campaign results

Ongoing marketing analysis for client

Create and manage list segmentations

Available A/B testing for best results

And more…