• Subscribe To Our Newsletter

    Subscribe
      Fill out your email address to receive the latest news
      (*)
      Invalid Input
Top Panel

header overlay

email marketing header

Full Service Email Marketing

Did you know that according to Direct Marketing Association email marketing generated a ROI of $43.62 for every dollar spent on it? And that according to a Shop.org State of Retailing Online Survey of Retailers"Email is the most successful tactic overall."

Call enCOMPASS Agency today and we can create a turn-key, strategic email marketing program for your business.

 

The enCOMPASS Email Marketing Difference

  • IMI Email Overview

  • The Facts

  • What We Do

Going Far Beyond The Click

IMI Email Campaigns Deliver Results
A successful email marketing campaign needs to be carefully strategized and managed from conception to final deployment. Our highly skilled marketers work in tandem with our award winning designers and developers to use their technical expertise and best practices knowledge to successfully drive and monitor your email campaigns each step of the way.

Email deployment is an involved process and many clients lack the appropriate production resources to manage their on-going email initiatives. We work diligently to ensure continual success for every campaign.

 envelope

Email Marketing Facts

Why should you have an email marketing strategy?
Because it works.

A recent Neilson Online study showed that 35% of people polled said they used email more than they did two years ago.  Only 7% said they use it less.

A recent study showed that email marketing generated an ROI of $43.62 for every dollar spent on it. - Direct Marketing Association

A survey by MarketingSherpa saw pay-per-click search ads rank top for ROI followed by email marketing.

The Ad Effectiveness Survey commissioned by Forbes Media revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions just behind SEO.

Shop.org's State of Retailing Online survey of retailers found that, "E-mail is the most mentioned successful tactic overall.”

In Datran Media's Annual Marketing & Media Survey, 80.4% of industry executives said the email channel performed strongly for their company.

A survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.

A Q2 2009 survey of over 5,000 senior US executives revealed that email marketing was the channel most likely to see an increase in marketing budget .– emarketer Digital Intelligence

Veronis Suhler Stevenson's annual Communications Industry Forecast suggested total spend for email will grow from $11.9 billion in 2008 to $27.8 billion by 2013.

 the facts

Why it works:

> It allows extremely specific targeting.
> It is data driven.
> It drives sales results.
> It builds relationships, loyalty, and trust.
> It creates interaction with current and potential clients.
> It engages handraisers.
> It can provide automated follow-up to potential clients (auto responders).

What We do - Email Marketing

the keysThe keys to a successful
Email Marketing
program are:

 


Proper Messaging
    
Email designs need to be branded just as your website, collateral, etc. is branded. It must communicate who you are within a second of viewing the email. Our full service email marketing program will integrate your offline branding and messaging seamlessly with your email communications.
 
We know how to help you balance your messages to your subscribers.  A strategic balance of sales messaging with branding, information, and news messaging is vital to a successful email marketing campaign.

Intelligent Management
Your enCOMPASS IMI Email marketing team will make sure your email campaigns are targeted correctly by scrubbing lists on a consistent basis, analyzing tracking results, implementing A/B testing, and making strategic improvements for better performance.

List Growth
At enCOMPASS we understand that your email marketing campaigns are only as successful as your subscriber list allows.  We help you implement programs to build your list organically so that your message is not only accepted but requested.  We recently helped build one of our client’s lists to over 45,000 subscribers while keeping their redemption rate at over 15%!  That means that over 15% of their subscribers actually redeemed the email coupon at their stores!

Cross Device Compatibility
mobile browsersIn today’s ever-evolving mobile world, it is critical to ensure that your emails are delivered and easily viewed on multiple browsers and devices.

This includes PC’s, Macs, Smartphones, Tablets, and more.  Our programmers use the latest technology to ensure the best display of your email marketing messaging on all devices.

Consistency
One of the many benefits of a full service email marketing program is that your plans will not fall between the cracks.  Our team will keep your email marketing strategy on-point to make sure you are delivering a strategic, focused, and consistent message to your subscribers.

Get Started Now With a Full Service Email Marketing Program!

 

multiple envelopes

A Full Service Email Marketing
Partnership Includes:

Setup:

Import client list and segment appropriately in system

Create customized template for branded communications

Scrub list after first send

Email service system setup and integration

Develop email marketing strategy for implementation

Management:

Design all emails working with client to provide relevant content

HTML email integration

Ensure communications comply with CAN-SPAM Act and build emails to reach as many inboxes from your list as possible
 
Manage email campaigns and monitor statistics

Monthly reporting and analysis of email campaigns

Make recommendations based on campaign results

Ongoing marketing analysis for client

Create and manage list segmentations

Available A/B testing for best results

And more…


Contact Us

Contact Us
  1. Name(*)
    Please type your full name.
  2. Company(*)
    Invalid Input
  3. E-mail(*)
    Invalid email address.
  4. Phone(*)
    Invalid Phone Number
  5. How Can We Help You?(*)
    Invalid Input
  6. (*)
    Invalid Input

Polls

What Web Browser Do You Use The Most?

Internet Explorer - 18.4%
Firefox - 18.4%
Chrome - 49.1%
Safari - 13.5%
Other - 0.6%

Total votes: 163
The voting for this poll has ended on: 24 Jun 2015 - 04:45

start button emailmarketing pressed

Previous Next
Aug 31
Windows 10, released in July 2015, brought some changes to Internet marketing. While the full effect on Pay Per Click marketing remains uncertain, most believe the Windows 10 release will impact... Read more
Aug 26
Here at enCOMPASS, we do a lot to protect our clients from click fraud. While we do not view click fraud as a big problem for our clients, it is a very real issue for PPC advertisers in general. Read more
Jul 29
Beginning on September 1, 2015, Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. In order for an ad to continue with the automatic... Read more
Jul 27
In part one we discussed what fake referral traffic is, why it is bad for your company, and how to quickly identify if your GA data likely includes fake referral traffic links. In this second blog,... Read more
Jul 23
Local Advertising Agency wins 17 international Communicator Awards in 2015 Charlotte, NC: enCOMPASS Advertising Agency is excited to announce that it has received three Gold and 14 Silver honors... Read more
Jul 23
Launched in 2005, Google Analytics (GA) remains the go to website analytics program for many companies. GA provides a wealth of information, from the total number of visitors to your website, to... Read more
Jul 15
As search engine marketing becomes more important for businesses, we continue to see an increase in Google scammers. We call these scammers the Top of Google Guys. They use several methods to scam... Read more
Jul 03
You’ve probably heard the term ‘Native Advertising’ over the last few weeks or months but what exactly is it? Does this scene sounds familiar? You’re clicking your way... Read more
Jun 03
You’ve committed to digital marketing for your business. You’ve built a great website with lead forms and calls to action. You’ve also invested time and money into pay-per-click... Read more
May 27
Have you ever had a conversation with an SEO or SEM specialist who claimed that he could guarantee your website a prominent organic ranking atop the Google search results page? Have you ever met... Read more
May 20
Over the years, we have talked to hundreds of people in charge of brand marketing and digital outreach, and they frequently come to us with one basic request: Can you take a look at our website and... Read more
Mar 30
In case you have not heard, Google is getting ready to launch a new algorithm that will have a major impact on search engine rankings for your website. Read more

Newsletter

Newsletter
  1. Email(*)
    Invalid email address.
  2. (*)
    Invalid Input

Share This Page