• Subscribe To Our Newsletter

    Subscribe
      Fill out your email address to receive the latest news
Top Panel

header overlay

email marketing header

Full Service Email Marketing

Did you know that according to Direct Marketing Association email marketing generated a ROI of $43.62 for every dollar spent on it? And that according to a Shop.org State of Retailing Online Survey of Retailers"Email is the most successful tactic overall."

Call enCOMPASS Agency today and we can create a turn-key, strategic email marketing program for your business.

 

The enCOMPASS Email Marketing Difference

  • IMI Email Overview

  • The Facts

  • What We Do

Going Far Beyond The Click

IMI Email Campaigns Deliver Results
A successful email marketing campaign needs to be carefully strategized and managed from conception to final deployment. Our highly skilled marketers work in tandem with our award winning designers and developers to use their technical expertise and best practices knowledge to successfully drive and monitor your email campaigns each step of the way.

Email deployment is an involved process and many clients lack the appropriate production resources to manage their on-going email initiatives. We work diligently to ensure continual success for every campaign.

 envelope

Email Marketing Facts

Why should you have an email marketing strategy?
Because it works.

A recent Neilson Online study showed that 35% of people polled said they used email more than they did two years ago.  Only 7% said they use it less.

A recent study showed that email marketing generated an ROI of $43.62 for every dollar spent on it. - Direct Marketing Association

A survey by MarketingSherpa saw pay-per-click search ads rank top for ROI followed by email marketing.

The Ad Effectiveness Survey commissioned by Forbes Media revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions just behind SEO.

Shop.org's State of Retailing Online survey of retailers found that, "E-mail is the most mentioned successful tactic overall.”

In Datran Media's Annual Marketing & Media Survey, 80.4% of industry executives said the email channel performed strongly for their company.

A survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.

A Q2 2009 survey of over 5,000 senior US executives revealed that email marketing was the channel most likely to see an increase in marketing budget .– emarketer Digital Intelligence

Veronis Suhler Stevenson's annual Communications Industry Forecast suggested total spend for email will grow from $11.9 billion in 2008 to $27.8 billion by 2013.

 the facts

Why it works:

> It allows extremely specific targeting.
> It is data driven.
> It drives sales results.
> It builds relationships, loyalty, and trust.
> It creates interaction with current and potential clients.
> It engages handraisers.
> It can provide automated follow-up to potential clients (auto responders).

What We do - Email Marketing

the keysThe keys to a successful
Email Marketing
program are:

 


Proper Messaging
    
Email designs need to be branded just as your website, collateral, etc. is branded. It must communicate who you are within a second of viewing the email. Our full service email marketing program will integrate your offline branding and messaging seamlessly with your email communications.
 
We know how to help you balance your messages to your subscribers.  A strategic balance of sales messaging with branding, information, and news messaging is vital to a successful email marketing campaign.

Intelligent Management
Your enCOMPASS IMI Email marketing team will make sure your email campaigns are targeted correctly by scrubbing lists on a consistent basis, analyzing tracking results, implementing A/B testing, and making strategic improvements for better performance.

List Growth
At enCOMPASS we understand that your email marketing campaigns are only as successful as your subscriber list allows.  We help you implement programs to build your list organically so that your message is not only accepted but requested.  We recently helped build one of our client’s lists to over 45,000 subscribers while keeping their redemption rate at over 15%!  That means that over 15% of their subscribers actually redeemed the email coupon at their stores!

Cross Device Compatibility
mobile browsersIn today’s ever-evolving mobile world, it is critical to ensure that your emails are delivered and easily viewed on multiple browsers and devices.

This includes PC’s, Macs, Smartphones, Tablets, and more.  Our programmers use the latest technology to ensure the best display of your email marketing messaging on all devices.

Consistency
One of the many benefits of a full service email marketing program is that your plans will not fall between the cracks.  Our team will keep your email marketing strategy on-point to make sure you are delivering a strategic, focused, and consistent message to your subscribers.

Get Started Now With a Full Service Email Marketing Program!

 

multiple envelopes

A Full Service Email Marketing
Partnership Includes:

Setup:

Import client list and segment appropriately in system

Create customized template for branded communications

Scrub list after first send

Email service system setup and integration

Develop email marketing strategy for implementation

Management:

Design all emails working with client to provide relevant content

HTML email integration

Ensure communications comply with CAN-SPAM Act and build emails to reach as many inboxes from your list as possible
 
Manage email campaigns and monitor statistics

Monthly reporting and analysis of email campaigns

Make recommendations based on campaign results

Ongoing marketing analysis for client

Create and manage list segmentations

Available A/B testing for best results

And more…


Contact Us

Contact Us
  1. Name(*)
    Please type your full name.
  2. Company(*)
    Invalid Input
  3. E-mail(*)
    Invalid email address.
  4. Phone(*)
    Invalid Phone Number
  5. How Can We Help You?(*)
    Invalid Input

Polls

What Web Browser Do You Use The Most?

start button emailmarketing pressed

Previous Next
Jul 13
It's important to find a digital agency partner you trust.  So what exactly does a partner do and what should you look for in a marketing partner? Read more
Jul 01
If we have had the pleasure to work together over the past decade then you are likely aware that enCOMPASS Agency prides itself on innovation in the digital industry as well as the ability to... Read more
Jun 25
You know those ads you see when you are browsing your favorite websites?  Every wonder how they know which ads to put there? Read more
Jun 12
enCOMPASS Agency is named a Silver winner in the 2014 Summit Creative Award® competition for its creative work for the Lake Norman Chamber website. Read more
Jun 02
Are you ready to abandon your dislpay campaign?  You might want to read this first! Read more
May 15
Surpassing its 2013 success, enCOMPASS Advertising Agency won six 2014 Communicator Awards for website design in the competition sponsored by the International Academy of the Visual Arts (IAVA).... Read more
Feb 04
Simple steps that show you how to use email marketing to increase your ROI Read more
Dec 13
 Many businesses miss this simple marketing nugget.  Have you? Read more
Jul 12
Yahoo!'s plan to recycle old email addresses effective July 15 could hurt your email marketing efforts. Read more
Jun 17
Creating websites that deliver more interactive marketing muscle for hair loss prevention and treatment clients continues to earn international recognition for Jerry Schroeder and his enCOMPASS... Read more
Jun 04
Matching its 2012 success, enCOMPASS Advertising Agency won five 2013 Communicator Awards for website design in the competition sponsored by the International Academy of the Visual Arts (IAVA).... Read more
Apr 23
Over the past ten years, Google algorithms have taken dramatic turns to say the least. Check out SEO's greatest hits. Read more

Newsletter

Newsletter
  1. Email(*)
    Invalid email address.

Share This Page