Following four years of award-winning Web design work, enCOMPASS Agency has scored another set of trophies for its already impressive trophy case. It was announced in October that the agency won...
Historically, the holiday season has been a time for companies to ramp up their marketing and outreach strategies—understanding that what has worked for them over the last few months...
When visitors come to your company website, what action do you want them to take? What do you hope will be the end result of their visit?
It’s the season of awards and accolades, with many industries reflecting on the achievements of the past year and highlighting the biggest superstars. The Web design and marketing verticals...
Are your marketing e-mails landing in spam folders or finding their way immediately into virtual trashcans? Or are they actually serving their purpose—bringing new traffic to your website,...
The holiday shopping season is almost upon us! Within the 8 weeks leading up to the New Year, retail and holiday shopping volume explodes online and offline. Due to the increased advertising...
A successful PPC campaign begins with investing in a PPC Pre-Launch Strategy. Below we describe our suggested pre-launch process for creating effective PPC campaigns.
PPC continues to be one of the most consistent and efficient forms of Internet marketing for businesses of all sizes. Here at enCOMPASS Agency, we know PPC is the MOST effective form of...
In Part 1 of this series, we briefly discussed what click fraud is, where it comes from, and two red flags that may indicate click fraud in your PPC campaigns.
For Part 2, we will focus on how...
At enCOMPASS, we see the effectiveness of PPC advertising for our clients every day. Your pay per click marketing campaign is the most effective online advertising vehicle for your company. PPC...
We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a...
Google knows websites and search engine rankings. They also know what search engine users want from websites. Based on that knowledge, Google offers a generous collection of free tools that help...