For a majority of businesses, the holiday shopping season is truly make-or-break. In fact, it is no exaggeration to say that many companies look to the weeks between Halloween and New Year’s Day to account for 40 to 60 percent of their annual revenues. In other words, if you want to hit your sales targets, the entire year often comes down to its final stretch.
Naturally, you don’t want to leave anything to chance, which is why it pays to start preparing for the holiday shopping season as early as possible. And one of the best ways to do so is by enlisting the expertise of a digital marketing consultant.
Why Hire a Digital Marketing Consultant?
There are a number of advantages to scheduling a digital marketing consultation to help lay the groundwork for a successful holiday season. Consider just a few of them:
Creating an Action Plan
In order to have a good season, you’ll need to define your goals, create a comprehensive plan to meet those goals, and identify the metrics you’ll monitor to assess your success. A digital marketing consultant can help you draft and implement this plan, defining your audience, your objectives, your KPIs, and the basic timeline and benchmarks you’ll use to keep everything on track.
A plan like this not only provides a sense of direction for your seasonal marketing efforts, but it also helps bring your entire team into alignment.
Taking Stock of Your Assets
To have a successful holiday marketing campaign, you’ll need to put all your existing assets to good use. A good consultant will carefully scrutinize your existing resources, letting you know which ones are good to go and which ones need a tune-up. For example, a digital marketing consultant can help you:
- Identify and correct issues with website speed and performance.
- Suggest ways to incorporate better CTA language throughout your site.
- Provide ways to segment your email subscriber list for higher levels of customization.
- Find the PPC keywords that have brought you success and suggest new ones to add to your list.
In short, a digital marketing consultation allows you to head into the busy end-of-the-year season with every possible advantage.
Adjusting Your Media Mix
During the holiday season, consumers are inundated with marketing messaging, including seasonal promos on TV, in their email inboxes, during podcast ad breaks, and so on. In order for businesses to break through, it’s vital to have a strategic media mix.
Your digital marketing consultant can provide data-driven recommendations about how to choose the right channels, and how to budget for them. From PPC to YouTube pre-roll to programmatic ad placement, your digital media consultant will be ready to guide you toward a truly competitive media mix.
Evaluating Special Offers
The holiday season makes it especially meaningful for businesses to make special offers, sweetening the deal for seasonal shoppers. These offers can include everything from product bundles to free shipping to no-hassle returns.
Of course, it’s essential not only to choose these offers carefully, but also to promote them with the right messaging. Scheduling a digital media consultation can provide the right level of strategic insight.
Upgrading Your Tech Stack
Effective holiday season marketing is about more than just strategy. In order to implement your strategy, you’ll need best-in-class technology. Consultants can help you augment your current tech portfolio with vital tools and resources.
For example, when you choose enCOMPASS Agency to guide your digital marketing efforts, we can offer you data-driven email automation platforms, tools for managing your online reviews, and so much more. Such technologies can provide the competitive edge you need for a successful end-of-the-year shopping season.
Monitoring Your Progress
One of the first steps in your seasonal marketing journey is setting the right goals. As the season unfolds, it’s critical to keep tabs on the progress you’re making toward those goals. Real-time data and analytics can help you make necessary adjustments on the fly. Meanwhile, having access to the right reports can help you lay the plans for next year to be even more successful, learning from your mistakes while doubling down on the things that really worked.
As you look for a digital marketing consultant, make sure you select someone who can supply you with the right data and analytics, and help you interpret those data points correctly.
Schedule a Consultation with enCOMPASS
At enCOMPASS, we know your business may have a lot riding on a successful holiday marketing season. To help you prepare, we’re happy to offer our services in digital marketing consultation. Start creating the perfect plan, and lining up the right resources and tools, by contacting our team.
Your consultation will be the launchpad for your most successful seasonal marketing campaign yet. Get started by reaching out to enCOMPASS Agency.
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