Video Advertising

Video advertising works. Videos are shared more than any other digital content format, with twice the message recall of traditional TV and cable. The key to unlocking all that potential lies in producing great content, leveraging a strategic combination of video tactics, targeting your audience, and tracking your results. At enCOMPASS Agency, we can help you make the most of your existing video or plan and execute new productions.

What is video advertising?

Video advertising involves creating a short and informative video (15, 30 or 60 seconds long) to promote your business to a targeted audience, giving you an opportunity to “talk” to potential customers. It’s made up of three main components:

01. Advanced TV

Advanced TV is the umbrella term that refers to several forms of streaming programming—pretty much any type of TV programming that isn’t broadcast, satellite, or cable TV. Unlike regular TV, advanced TV allows advertisers to show their ads to “cord cutters,” as well as to more targeted and engaged individuals. Reporting is also improved over traditional TV, and advertising is much more affordable! Some specific forms of advanced TV include:

Connected TV (also referred to as “Over-the-Top” or “OTT”): Think of connected TV as using your TV to watch content through over-the-top TV devices (like Roku, Firestick, etc.), smart TV apps, or gaming consoles.
TV Everywhere: TV Everywhere refers to the ability to watch TV everywhere and anywhere via login-required streaming apps, such as watching HBO GO on a tablet.
Video on Demand (VOD): Video on demand is any video content watched AFTER its official release date or original air date and time, through a cable provider’s on-demand menu.

02. Online Video

Pre-roll is an online video advertisement that automatically plays before a user-selected video. Mid-roll is an online video advertisement that automatically plays in the middle of a user-selected video. Video Advertising is served through both mobile and desktop devices. These ads are commonly 15, 30, or 60 seconds long.

03. YouTube

YouTube ads are served to your target market and autoplay before a user‑selected YouTube video. Users must watch 5 seconds of the ad before they can hit “Skip Ad.”

TV viewership is not what it used to be.

Video Advertising 90%+ of U.S. internet users watch online video

Over 90% of U.S. internet users watch online video

Video Advertising 35%+ of total TV usage is now streaming

Over 35% of total TV usage is now streaming

Video advertising 80%+ of U.S. internet users are on YouTube

Over 80% of U.S. internet users are on YouTube

Video Advertising 30%+ of U.S. households have cut the cord

Over 30% of U.S. households have cut the cord

Video Advertising 50%+ of viewers multitask while watching TV

Over 50% of viewers multitask while watching TV

Video Advertising 60%+ of streaming viewers use ad-supported platforms

Over 60% of streaming viewers use ad-supported platforms

Video consumption is no longer emerging... It’s dominant.

With streaming now accounting for a significant share of total TV usage and more viewers shifting away from traditional TV, brands can’t rely on one channel alone to reach their audience effectively.

35%+ of total TV usage is now streaming, surpassing both cable and broadcast
80%+ of U.S. internet users are on YouTube, making it a critical platform for video reach
50%+ of viewers multitask while watching TV, reducing attention to traditional ads
60%+ of streaming viewers use ad-supported platforms, creating new opportunities for targeted advertising

Reaching today’s audience requires more than visibility—it requires strategy. enCOMPASS builds integrated video campaigns across broadcast, cable, Connected TV, YouTube, and programmatic channels to ensure your message reaches the right people, in the right places, at the right time, maximizing both reach and performance.

How video advertising with enCOMPASS works.

Our approach to video advertising

Crafting unique, in-depth targeting options for each client campaign using hundreds of data sources
Implementing a programmatic approach to video campaigns
Optimizing ads around cost per completed view (CPCV) and/or cost per activity (CPA)
Providing you security and peace of mind against spam, unsafe, and otherwise low-quality impressions

We don’t “buy” programs or stations; we follow your customers in your target market—regardless of what site they are on, what day it is, or even what time it is. We then track the effectiveness of this targeting by measuring what happens on your website after your ads are seen. For retailers, we can even measure foot traffic attribution!

Diversify your media buys with video advertising.

According to recent statistics, 88% of video marketers reported that video gives them a positive return on investment (ROI). Are you ready to see your marketing efforts pay off? Let enCOMPASS Agency do all the work—strategize, implement, track, and optimize—on your behalf. Contact us to get started today.

Ready to grow your business?

There's more to explore.

Have we piqued your interest, and you want to learn more? While you can reach out to us anytime, we understand that you may want to do some additional digging on your own. Check out our resources below to stay up-to-date on the latest digital marketing insights, to see how we’ve helped our clients grow their businesses, and to learn more about how our IMI Dashboard can benefit you.

Read Latest Insights

See Success Stories

Check Out the IMI Dashboard

Let’s get started.

Are you ready to market your business confidently with an expert partner who cares about your success? Start feeling supported, and reach out to us today. We look forward to providing you with a turn-key strategy that will grow your business!

Your wins are ours, too.

I trust enCOMPASS Agency completely! They are true partners and have helped to increase our sales every year we have worked together. There is no other digital marketing company around that can provide the all-encompassing expertise and dedication like they have.

Gary Porter

Automotive

We've worked with dozens of advertising firms over the years and none have been as good as enCOMPASS. Regardless of who we work with, the attention to detail and customer service never changes. Their strategies are sound and their execution is professional.

Jason Ramsey

Hair Restoration

I can tell you our experience with enCOMPASS has been an absolute game-changer. In the 8 years we’ve worked with enCOMPASS, their great design team has built us not one, but two award-winning websites. Our business has more than doubled our previous 16 years combined.

Gary Long

Hair Restoration

Great organization that we have partnered with for years to manage our PPC, SEO, redirects, geofencing, and more! Always quick and responsive, always helpful. I highly recommend enCOMPASS to anyone looking for an outside digital advertising/marketing planning agency to support your growing business.

Sean Paprocki

Trailer Dealer

What a pleasure they are to work with!!! It’s a wonderful feeling to be heard! Everything I had asked them to do was done! Ali is always there to answer my questions and concerns. It was a great business decision. Use them!!

Christine Pusateri

Hair Restoration

enCOMPASS is the strategic partner I've always wanted. Since we started working with them our business has grown to a whole new level. We are getting inquiries from companies who never noticed us before. They have made marketing turn-key for us, which allows me to focus on the business.

Jaime Daniell

Recruiting & Staffing

The enCOMPASS team is exceptionally thoughtful and dedicated to helping our brand succeed. I've worked with a lot of agencies throughout my career, and none have taken the time to really explain initiatives and efforts in a way that I can understand. They truly speak to the customer with their best interest at heart.

Katie Harton

Financial Services

The team at enCOMPASS Advertising have met our companies needs and contributed greatly to our growth and clarity of message. They are consistently great thought partners. Follow through and customer service are exceptional.

James Blakey

Financial Services

What is video advertising?

01. Advanced TV

02. Online Video

03. YouTube

TV viewership is not what it used to be.

Video consumption is no longer emerging... It’s dominant.

How video advertising with enCOMPASS works.

Our approach to video advertising

Diversify your media buys with video advertising.

Ready to grow your business?

There's more to explore.

Read Latest Insights

See Success Stories

Check Out the IMI Dashboard

Let’s get started.

Your wins are ours, too.

I trust enCOMPASS Agency completely! They are true partners and have helped to increase our sales every year we have worked together. There is no other digital marketing company around that can provide the all-encompassing expertise and dedication like they have.

We've worked with dozens of advertising firms over the years and none have been as good as enCOMPASS. Regardless of who we work with, the attention to detail and customer service never changes. Their strategies are sound and their execution is professional.

I can tell you our experience with enCOMPASS has been an absolute game-changer. In the 8 years we’ve worked with enCOMPASS, their great design team has built us not one, but two award-winning websites. Our business has more than doubled our previous 16 years combined.

What a pleasure they are to work with!!! It’s a wonderful feeling to be heard! Everything I had asked them to do was done! Ali is always there to answer my questions and concerns. It was a great business decision. Use them!!

enCOMPASS is the strategic partner I've always wanted. Since we started working with them our business has grown to a whole new level. We are getting inquiries from companies who never noticed us before. They have made marketing turn-key for us, which allows me to focus on the business.

The team at enCOMPASS Advertising have met our companies needs and contributed greatly to our growth and clarity of message. They are consistently great thought partners. Follow through and customer service are exceptional.

enCOMPASS Advertising Agency