encompass blog

  • Marketing
  • Social Media Marketing
02/21/2018

Changes are Coming to the Facebook Newsfeed. What Does That Mean for Advertisers?

Facebook has long been a ubiquitous part of our everyday lives—but over the last few months, the powerful social network has faced a new level of public scrutiny. Following a volley of criticisms about its role in the 2016 election cycle, including open questions about the spread of so-called “fake news,” Facebook has announced some changes to its quality control mechanisms, including some changes that could have a major impact on your newsfeed.

  • Marketing
  • Social Media Marketing
12/08/2017

How to Reach Football Fans with Your Marketing Message

When it comes to big audiences, football pretty well has the market cornered. It remains the most-watched sport in America, and it represents a golden opportunity for marketers looking to spread their message. Of course, the sheer popularity of football also poses some marketing challenges: As much as you might love to show an ad during the next big game, doing so can be quite competitive—and thus, quite expensive.

But that doesn’t mean marketers lack viable options for tapping into the football crowd. Here are just a few strategies to consider.

  • Marketing
  • Social Media Marketing
11/16/2017

Getting Started with Facebook Ads

Small businesses can accomplish so much through posting original content to Facebook—developing an audience, building brand visibility, and engendering social shares of their best content. However, to really get the best results from Facebook, organic reach is insufficient; it must be paired with an investment in paid ads. Fortunately for small business owners, Facebook’s built-in ad platform is a robust tool that offers many opportunities for targeted advertising. When used strategically, it’s an investment that can pay off handsomely.

  • Marketing
  • Social Media Marketing
05/09/2017

Better Targeting with Facebook Ads

Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use Facebook Ads. Actually, the remarkable thing about Facebook Ads is how it allows the advertiser to break that massive audience into smaller segments, and to advertise with real precision and finesse. Through Facebook’s advanced targeting features, the advertiser can display ads only to the consumers he or she wishes to pursue. When done right, this can eliminate much of the risk involved with online ads of any kind.

  • Mobile Advertising
  • Social Media Marketing
03/29/2016

Where is Social Media Headed?

Social media marketing keeps you on your toes. It changes pretty regularly, with one network gaining in prominence while another falls out of fashion; just ask yourself how many companies use SnapChat today compared to a year ago, or Instagram compared to five years ago; while you’re at it, ask how many companies maintain a presence on MySpace, or for that matter Google+. And it’s not just that niche networks rise and fall.

  • Mobile Advertising
  • Social Media Marketing
03/15/2016

Make Your Company’s Twitter Account a Trusted Source

For businesses, Twitter can have a number of useful functions: Driving website traffic, promoting recent blog posts, building brand visibility, and cultivating a reputation for thought leadership, among other things. These are all noble and worthwhile goals for your company Twitter account, yet none of them are really attainable unless the Twitter account is followed and engaged with. In other words, people need to not only read your tweets but also retweet them to others.

  • Mobile Advertising
  • Social Media Marketing
02/16/2016

Starting Up with Social Media

It’s not hard to see the value in social media when you have an audience of hundreds, thousands, or even tens of thousands of attentive fans, engaging with your content and sharing your branded material. But when you’re speaking to just a handful of people, social media can seem a little daunting, maybe even a little pointless. But of course, every business has to start somewhere, and bridging that gap—developing enough of a following for your social media presence to really matter—is imperative.

  • Tips And Tricks
  • Social Media Marketing
02/08/2016

Why Your Business Needs to Get Social

It’s becoming harder and harder to find anyone who isn’t active on at least one social network—and like it or not, that has implications for your business. Companies need to go where their customers are, and more and more that means setting up shop on Facebook, LinkedIn, Twitter, or any number of other social platforms. Social media presence was long a competitive advantage for business owners, but these days it is more or less a necessity.