encompass blog

  • Social Media Marketing
  • Video Advertising
01/22/2020

Make Content Marketing an Integral Part of Your Company

Most business owners understand that, in an increasingly online world, regular content production is advantageous. The problem many businesses face is in finding the time for content production. Developing original memes, blog posts, infographics, or videos can be time-consuming. And even if you outsource these endeavors to a content marketing firm, there is time required in providing content direction, approving topics, and reviewing the quality of work.

  • Marketing
  • Social Media Marketing
11/26/2019

What is Your Social Strategy for 2020?

The start of the year will be here before you know it… which means that, for small business owners, the time to brainstorm a 2020 social strategy is now.

  • Marketing
  • Social Media Marketing
10/16/2019

What Do Facebook’s New Privacy Rules Mean for Advertisers?

Over the last few years, concerns over the nature of online privacy have reached a boiling point, and many prominent online platforms have been forced to take a more proactive approach to safeguarding user data. The most obvious example of this is Facebook, which caught fierce criticism in the wake of the 2016 Cambridge Analytica scandal.

  • Marketing
  • Social Media Marketing
09/04/2019

Why is Facebook Advertising Becoming More Expensive?

Most companies find it difficult to grow a vibrant online presence without the use of Facebook advertising; as such, it may come as an unwelcome surprise to find that the costs of advertising on Facebook are steadily increasing.

  • Marketing
  • Social Media Marketing
10/04/2018

Why Facebook is (Still) Invaluable to Your Business

Marketers tend to dislike change—yet in the past year, it seems as though there’s been nothing but change, particularly where Facebook is concerned. Due to public relations issues and an increased scrutiny on their business practices, Facebook has made some significant algorithmic updates that the end user has largely benefited from. For marketers, these changes may not be quite so welcome.

  • Marketing
  • Social Media Marketing
09/25/2018

Create an Editorial Calendar for Your Content Marketing Campaign

In content marketing, consistency is key. In order to keep your readers engaged, it’s important to regularly share compelling blog entries and social media updates—and while it’s not the end of the world if you miss a day, or a post shows up a few hours late, a long quiet spell could cause your followers to lose interest and head elsewhere.

An editorial calendar can be a helpful way to add structure to your content marketing—but what’s the best way to actually implement an editorial calendar?

  • Marketing
  • Social Media Marketing
09/18/2018

Which Social Platforms Do Your Customers Use?

One of the biggest misconceptions about social media marketing is that your brand has to be everywhere, present on every possible social channel. For most brands, even attempting this sort of ubiquity would be impossible; it’s a lot of work to maintain a regular posting schedule on even one social platform, let alone several! In most cases, it’s also a waste of money: The better approach is to be judicious, spending your social time and dollars on the sites where you know your customers to be.

  • Tips And Tricks
  • Social Media Marketing
07/09/2018

12 Steps to a Better Social Media Presence

Simply being active on social media is not the same thing as having a thriving social presence. That’s something you only achieve through strategy. In this post, we’ll lay out 12 steps for turning your social media activity into something that’s truly value-adding and brand-enhancing.

  • Marketing
  • Social Media Marketing
05/30/2018

What Facebook’s Data Changes Mean for Advertisers

Facebook has spent the better part of the last year in the limelight—and hardly in a good way. The once-beloved (and still incredibly popular) social platform has faced a number of scandals and PR debacles, all of them hinging on Facebook’s use of consumers’ data. Unsurprisingly, the company has reacted to the fallout with some sweeping changes to the way it uses third-party data—but what are those changes, exactly? And, what are the implications for advertisers? In this post, we’ll unpack both of those questions.

  • Marketing
  • Social Media Marketing
04/30/2018

Is it Still Wise to Advertise on Facebook?

Recent headlines have not been kind to Facebook. On the heels of the Cambridge Analytica scandal—in which it was revealed that Facebook has sold the personal data of its users to politically-minded agencies—Mark Zuckerberg himself was called to testify before Congress. All the while, many users proclaimed their intentions to delete the Facebook app from their phone, or even to terminate their membership altogether over these violations of privacy.

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