Every business needs to invest in marketing its products or services, reaching out to target customers in the hopes of earning trust and generating conversions. While there are a number of marketing activities that can be handled in-house, sooner or later your business will need to call in the pros. A digital marketing consultant can provide a wealth of expertise, along with an extensive portfolio of tools, to help you spend your marketing budget effectively and efficiently.
encompass blog
- Marketing
- Digital Media Consulting
For a majority of businesses, the holiday shopping season is truly make-or-break. In fact, it is no exaggeration to say that many companies look to the weeks between Halloween and New Year’s Day to account for 40 to 60 percent of their annual revenues. In other words, if you want to hit your sales targets, the entire year often comes down to its final stretch.
Every business can benefit from an improved online presence, and from a strategic approach to targeted customer outreach. This much may seem obvious, yet actually achieving these goals is considerably more complicated. Successful digital marketing requires a synthesis of different methods, platforms, and technologies, all bound by consistent messaging and backed by efficient budgeting.
- Marketing
- Digital Media Consulting
By now it’s something of a cliché, yet it’s still worth emphasizing that the 2020 holiday shopping season was truly like no other. With a number of public health guidelines still in place, and many consumers reluctant to do much in-person shopping, we saw a big shift toward e-commerce. This year, the landscape appears significantly different, and it’s hard to predict just what the year’s seasonal trends will look like.
- Marketing
- Digital Media Consulting
- Video Advertising
Over the past 18 months, most advertisers have changed their strategies considerably. Of course, there’s been good reason for this: Our world has gone through a season of unprecedented change and disruption, and advertisers have been wise in adapting their strategies accordingly.
No matter if you’re writing a company blog post, a press release, or Google AdWords copy, it’s crucial to make your content compelling. Ideally, your words will convey to the target reader that you understand their pain points, that you have the solutions needed to make their lives better, and that you can be trusted with their hard-earned money.
- Marketing
- Digital Media Consulting
It’s fair to say that, for most of us, the past year hasn’t exactly gone according to plan. Business owners, in particular, have faced the need to pivot and adapt to the new normal. A big part of that means finding new ways to leverage existing assets and resources, which might include your business website.
- Video Advertising
- Social Media Marketing
- Digital Media Consulting
enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.
Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.
- Marketing
- Digital Media Consulting
On the Internet, nothing ever stays the same for long. That’s certainly true of the video ecosystem, which has taken great evolutionary leaps just in the past few years and is poised for further disruption in 2020.
Maintaining a robust online presence can be a full-time job unto itself. In fact, digital marketing can sometimes feel like several full-time jobs—PPC, SEO, content creation, website development and maintenance, social media strategies and beyond.
