encompass blog

  • Online Video
  • Marketing
03/02/2021

Why Digital Video is Paramount in 2021

By now it is cliché to point out how much our world has changed since the onset of the COVID-19 pandemic; certainly, the past year has proven disruptive to consumer behavior, forcing advertisers to adapt in kind. As we wade deeper into a new year, and as we see more and more reason for optimism that the pandemic is in its endgame, many marketers are wondering what kind of tactics they should be investing in.

  • Tips And Tricks
  • Online Video
12/29/2020

Tips for Optimizing Your YouTube Videos

YouTube videos can be an effective way to educate and inform your customers, to demonstrate thought leadership, or to show off your products and services. Ultimately, YouTube may help you grow your business considerably… but only if you can actually get viewers.

  • Marketing
  • Online Video
09/02/2020

The Benefits of YouTube Advertising

There’s a very simple case to be made for why businesses and brands should have a presence on YouTube. That argument is reach. With more than two billion users logging in every single month, YouTube is the second most popular website in existence.

  • Marketing
  • Online Video
08/11/2020

How Can Small Businesses Increase Video Content?

By now, the effectiveness of online video content is indisputable. Studies have confirmed again and again that video gets more engagement, and more shares, than any other type of online content. The issue that many small business owners face isn’t that they don’t value video, but rather that they’re simply unsure of how to produce it.

  • Marketing
  • Online Video
08/05/2020

Why Digital Video is Crucial During This Election Year

Video marketing has become so ubiquitous, few advertisers or business owners would question its merits. Instead, a new question has emerged: Where’s the best place to put all this video content? With so many channels available, business owners naturally want to identify the best avenue for investment.

  • Online Video
  • Social Media Marketing
  • Digital Media Consulting
06/18/2020

PODCAST: enCOMPASS CEO Featured on Marketing Unscripted

enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.

Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.

  • Marketing
  • Online Video
05/27/2020

5 Reasons to Invest in YouTube Ads

At enCOMPASS Agency, one of our most important consultatory services is working with clients to determine where they should be spending their advertising dollars. We want to make sure our clients are presenting their message in a place where their target audience will have a high level of engagement. And of course, we want to help them generate a significant return on their investment.

  • Search Engine Marketing (SEM)
  • Online Video
05/11/2020

Marketing as Your State Begins to Re-Open

A Fortune 500 CEO has been quoted as saying, “Market share is gained during tough times.” This has been proven time and time again over the years. And for small business owners, we have not seen many times more tough than the last two months. Fortunately, some businesses have had the cash reserves to take this quote to heart and keep a strong marketing message in place. They will no doubt reap the benefits soon. However, many small businesses have had to cut all marketing efforts during this time and may be caught off guard by not having a plan on how or when to reenter the marketplace.

  • Marketing
  • Online Video
02/17/2020

Do People Stream More Video Content on Their TV or Their Mobile Device?

We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?

  • Social Media Marketing
  • Online Video
01/22/2020

Make Content Marketing an Integral Part of Your Company

Most business owners understand that, in an increasingly online world, regular content production is advantageous. The problem many businesses face is in finding the time for content production. Developing original memes, blog posts, infographics, or videos can be time-consuming. And even if you outsource these endeavors to a content marketing firm, there is time required in providing content direction, approving topics, and reviewing the quality of work.