YouTube isn’t merely a popular destination for entertainment. It’s also a significant driver of ad revenue. According to the most recent data, YouTube has about 2.1 billion users across the world, generating more than $29 billion in ad revenue every single year.
encompass blog
We’ve written before about how Over-the-Top (OTT) streaming has changed the very nature of film and TV, not only from the consumer’s perspective but from the advertiser’s perspective, too.
- Marketing
- Display Advertising
- Video Advertising
When we launched the all-new IMI Dashboard last year, we took your search engine marketing (SEM) campaign data and elevated it to a whole new level! Soon, we'll be launching the next phase of our dashboard, where we'll be taking a similar approach to your display and video advertising data.
- Marketing
- Video Advertising
There was never any doubt that Disney+ would be a massive success, providing the exclusive streaming home of beloved IPs ranging from Star Wars to Pixar to the Marvel movies. Still, few could have predicted just how quickly it would come to dominate the competition, emerging almost immediately as one of the most popular and successful streamers. Now, a few years after its launch, Disney+ is building on its success by offering some new options for viewers… and, for advertisers.
To put it as succinctly as possible, digital TV (which includes both connected TV and online video) is dominant, and it provides advertisers with an ideal avenue to connect with targeted viewers. In this post, we’ll take a closer look at this phenomenon, and explain some of the reasons why 2023 may be your year to make a big digital TV ad investment.
- Marketing
- Video Advertising
The 2022 midterms are right around the corner. That means the airwaves will soon be flooded with political ads—if they haven’t been inundated already. Since it is an election year, you must take extra caution as you chart the ideal path for your media investment. To that end, let’s discuss three key reasons why you should consider shifting some of your advertising allocation from TV to online video.
Once again, the United States faces a series of consequential political elections—along with all the tensions that an election cycle entails. The results of this year’s midterms will no doubt have an impact at every level of government. But for advertisers, the season leading up to the midterms may be just as consequential.
TV advertising is nothing new; for generations, advertisers have spent top dollar in order to promote their products to viewers at home. And yet, the nature of TV advertising has changed considerably. One of the most significant innovations of the past decade is programmatic TV, which makes it easier for advertisers to purchase TV inventory based on the audience they want to reach…and to calibrate their spending accordingly.
Digital advertisers clearly have a lot of confidence in connected TV (CTV). According to data compiled by eMarketer, connected TV advertising will surpass $17 billion this year, and is expected to hit $21.4 billion by the end of 2023. Still, the question remains: Exactly where does connected TV advertising fit within your overall marketing strategy?
Over the past couple of years, we’ve seen some noteworthy shifts in how people consume information and entertainment. One of the biggest beneficiaries of these shifts is connected TV, or CTV. Whether it’s attributable to the pandemic or to technological changes that were already in progress, more and more consumers are turning to CTV for entertainment, making it one of the fastest-growing trends in digital advertising.
