encompass blog

  • Marketing
  • Online Video
05/27/2020

5 Reasons to Invest in YouTube Ads

At enCOMPASS Agency, one of our most important consultatory services is working with clients to determine where they should be spending their advertising dollars. We want to make sure our clients are presenting their message in a place where their target audience will have a high level of engagement. And of course, we want to help them generate a significant return on their investment.

  • Marketing
  • Online Video
02/17/2020

Do People Stream More Video Content on Their TV or Their Mobile Device?

We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?

  • Marketing
  • Tips and Tricks
  • Online Video
01/10/2020

Should I Move My Broadcast TV Budget to OTT in 2020?

2020 promises to be an impactful year as we head into what could be an unprecedented election cycle. No matter what you think of the candidates, one thing is very clear: This is going to be a critically important year for advertisers.

  • Tips and Tricks
  • Online Video
12/09/2019

Advanced TV Projections for 2020

There was a time when TV was just, well, TV. You had a few broadcast channels available to you, or perhaps a host of cable options, but that was it. In today’s world, of course, “TV” is a much more fluid concept. Streaming services have created countless avenues for viewers to seek programming. And, it’s now possible to consume shows across a variety of device types, not just your actual television set.

  • Marketing
  • Online Video
11/22/2019

The Case for Video Marketing

Here at enCOMPASS, we put a big focus on the merits of video marketing. There are a number of reasons for this, but what it really boils down to is this: Video marketing works. Because it’s easy to digest, online consumers have come to prefer it over text and even images. The rise of video has completely changed the way people consume information on social networks. What’s more, video content is easy to share. And, for business owners who may not feel as comfortable writing content, video can be a more relaxed fit.

  • Marketing
  • Online Video
10/31/2019

Why Your Video Marketing Strategy Matters More Than Ever

Many Americans are already gearing up for what’s sure to be an eventful 2020 election cycle… and that includes advertisers as well as key advertising platforms.

  • Marketing
  • Tips and Tricks
  • Online Video
05/31/2019

The Future of TV Ad Buying

As you might imagine, TV advertising is big business. By some estimates, the amount spent on TV advertising each year surpasses the $80 billion mark. Historically, the bulk of this money is spent during upfronts week, which is when TV networks enthusiastically show off their latest round of programming, and advertisers opt in on the programs where they’d like to have a presence. Any ad inventory that’s left over following upfronts is sold, typically for a much lower price, on what’s known as the scatter market.

  • Marketing
  • Online Video
03/22/2019

Programmatic Advertising for Beginners

Programmatic advertising has become a major area of focus in the advertising industry; it also happens to be something we discuss frequently here at the enCOMPASS blog. That’s because, quite simply, programmatic advertising is an effective way for brands to spread their message in an increasingly fragmented media landscape

  • Tips and Tricks
  • Search Engine Marketing
  • Online Video
01/18/2019

The Benefits of Programmatic Buying

For years, fixed CPM has been the standard in digital ad-buying. This model allows advertisers to bid on impressions at a fixed cost per thousand, which is useful in some ways but limiting in others. For example, most auction-based ad platforms have prices that fluctuate day by day, hour by hour, even minute by minute, based on a whole host of factors. As such, it’s very difficult to know when you’re simply paying the best possible price, maximizing your ad budget.

  • Marketing
  • Tips and Tricks
  • Online Video
12/10/2018

Digital TV and the Future of Media Buying

When it comes to marketing, the temptation is often to spend more money; a greater ad spend will yield more desirable results, or so the thinking goes. This isn’t always the case, however, and a more prudent goal for marketers is to spend the least amount of money possible while still getting great results—in a word, improving marketing ROI.