There’s a very simple case to be made for why businesses and brands should have a presence on YouTube. That argument is reach. With more than two billion users logging in every single month, YouTube is the second most popular website in existence.
By now, the effectiveness of online video content is indisputable. Studies have confirmed again and again that video gets more engagement, and more shares, than any other type of online content. The issue that many small business owners face isn’t that they don’t value video, but rather that they’re simply unsure of how to produce it.
Video marketing has become so ubiquitous, few advertisers or business owners would question its merits. Instead, a new question has emerged: Where’s the best place to put all this video content? With so many channels available, business owners naturally want to identify the best avenue for investment.
enCOMPASS CEO, Jerry Schroeder, is featured in this month’s edition of Marketing Unscripted.
Jerry discusses how to successfully market through a crisis, the truth about OTT (Over the Top), and the passion behind the success of enCOMPASS Advertising Agency.
At enCOMPASS Agency, one of our most important consultatory services is working with clients to determine where they should be spending their advertising dollars. We want to make sure our clients are presenting their message in a place where their target audience will have a high level of engagement. And of course, we want to help them generate a significant return on their investment.
A Fortune 500 CEO has been quoted as saying, “Market share is gained during tough times.” This has been proven time and time again over the years. And for small business owners, we have not seen many times more tough than the last two months. Fortunately, some businesses have had the cash reserves to take this quote to heart and keep a strong marketing message in place. They will no doubt reap the benefits soon. However, many small businesses have had to cut all marketing efforts during this time and may be caught off guard by not having a plan on how or when to reenter the marketplace.
We all understand that the genesis of streaming services has significantly changed consumer behavior; the way people watch video content is much different now than it was even a decade ago. But what is the precise nature of these changes?
Most business owners understand that, in an increasingly online world, regular content production is advantageous. The problem many businesses face is in finding the time for content production. Developing original memes, blog posts, infographics, or videos can be time-consuming. And even if you outsource these endeavors to a content marketing firm, there is time required in providing content direction, approving topics, and reviewing the quality of work.
2020 promises to be an impactful year as we head into what could be an unprecedented election cycle. No matter what you think of the candidates, one thing is very clear: This is going to be a critically important year for advertisers.
There was a time when TV was just, well, TV. You had a few broadcast channels available to you, or perhaps a host of cable options, but that was it. In today’s world, of course, “TV” is a much more fluid concept. Streaming services have created countless avenues for viewers to seek programming. And, it’s now possible to consume shows across a variety of device types, not just your actual television set.