encompass blog

  • Marketing
  • Search Engine Marketing (SEM)
11/10/2023

SEM: What It Is & Why It Matters

It goes without saying that every business benefits from having a prominent, highly visible website. The easier it is for search engine users to discover your business website, the more likely it is for you to generate traffic, leads, conversions, and a robust reputation.

  • Marketing
  • Search Engine Marketing (SEM)
02/24/2023

What Is Wrong With Focusing on Impression Share

This article serves two purposes. First, it answers the question, “What is wrong with focusing on impression share?” That, in of itself, makes it worth the read. But secondly, this is our first trial run with using the new ChatGPT technology to write an entire blog on a subject. That’s right! A human did not write the following blog. It was generated by simply asking the AI to “write me a 500 word blog about how impression share is a poor metric to track for a search engine marketing campaign.” Check it out below. We must say, it’s pretty spot on! Buckle up, and enjoy the ChatGPT ride.

  • Marketing
  • Search Engine Marketing (SEM)
01/06/2023

Top Six Advantages of SEM

At enCOMPASS, we often advise our clients to diversify their media mix, integrating a number of different channels and strategies in order to reach their desired audience. However, if we had to select just a single channel that we believe offers the best return on investment, we’d be hard-pressed to argue against search engine marketing, better known as SEM.

  • Marketing
  • Search Engine Marketing (SEM)
11/03/2022

Just Launched: The All-New IMI Dashboard

At enCOMPASS Agency, we specialize in interactive marketing plans that are unique for each client. We’ve trademarked the term Interactive Marketing Intelligence™ (IMI) because it’s what we do and what we do best. We’re thrilled to announce that the first phase of our all-new IMI dashboard has officially launched!

  • Marketing
  • Search Engine Marketing (SEM)
11/01/2022

The Essentials of Effective Search Engine Marketing

At enCOMPASS, we often tell our clients that, for sheer bang for buck, Search Engine Marketing (SEM), also known as “Pay Per Click” (PPC) advertising is one of the most valuable tools in the digital marketing toolbox. But of course, that all hinges on SEM being done wisely and strategically. Whether you’re launching a brand-new campaign or simply looking to audit your current PPC endeavors, we have a few basic tips that can help you maximize your ROI.

  • Marketing
  • Tips And Tricks
  • Search Engine Marketing (SEM)
10/11/2022

Improving Your Responsive Search Ads

This year has brought a significant shakeup to the world of Google Ads: Expanded ads are being phased out, with responsive search ads replacing them as the new standard. For advertisers, this new format means additional opportunities to provide headlines and descriptions. It also means surrendering just a bit more control to Google and to its machine learning capabilities.

  • Marketing
  • Search Engine Marketing (SEM)
09/13/2022

Coming Soon: The All-New IMI Dashboard

Since 2006, enCOMPASS Advertising Agency has been leading the way in Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC). With our exclusive Interactive Marketing Intelligence™ (IMI) platform, our clients consistently enjoy a distinctive advantage over their competition. And to widen that gap even more, we are excited to announce the upcoming launch of our all-new IMI dashboard!

  • Marketing
  • Search Engine Marketing (SEM)
09/01/2022

The Biggest PPC Trends of 2022 (So Far)

While the general principles behind pay-per-click (PPC) advertising have remained more or less static ever since the inception of Google Ads, some of the specific methods and technologies have changed. To ensure success with your Search Engine Marketing (SEM) campaign, it’s helpful to have a sense of where the field is headed.

  • Marketing
  • Search Engine Marketing (SEM)
08/18/2022

SEM Strategies to Address Inflation

Inflation has dominated this year’s economic news, a trend that may not ebb anytime soon; in fact, some economists have warned that a recession is all but inevitable. This reality obviously touches all of us in some form or fashion, but for advertisers in particular, there are some pressing concerns about marketing budgets. For this post we are going to focus on the impact it could have on Search Engine Marketing (SEM) in particular, and ways to address it.

  • Marketing
  • Search Engine Marketing (SEM)
06/08/2022

Copywriting Tips for Your PPC Ads

Running Search Engine Marketing (SEM) ads can be one of the most effective things you do to market your business and to attract qualified leads. Or, it can be a serious waste of your advertising budget. There are a few factors that will determine the difference between these two outcomes, and one of them is the strength of your copywriting.