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05
29
2019

Lake Norman Chrysler Dodge Jeep Ram

  • SEM
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  • Social Media
Lake Norman Chrysler Dodge Jeep Ram enCOMPASS Success Story

The Challenge

Retail automotive is one of the most competitive verticals in which one can compete. Lake Norman Chrysler Dodge Jeep Ram needed to lead not only the market but the region in their marketing strategies in order to achieve the necessary results to make them one of the largest dealerships in the country.

enCOMPASS Agency has been a leader in automotive digital marketing for car dealers since 2006. Our success in auto is unprecedented and Lake Norman CDJR is an example of how to achieve amazing results by working as true marketing partners for over a decade.

lake norman cdjr video

Staying Ahead of the Competition

There is only one way for an auto dealer to continuously increase sales in the market year after year and that is to stay ahead of your competition. Lake Norman CDJR chose our team at enCOMPASS Agency to help accomplish this feat. Through superior service, unmatched digital marketing know-how, and working hand-in-hand with this exceptional dealer team, enCOMPASS has been able to play a vital role in achieving this dealer’s goals and vision.

In fact, Lake Norman CDJR is one of the best-performing dealerships of its kind in the USA. While operating under the ownership of Jack Salzman and Robin Smith for nearly 20 years, Lake Norman CDJR has achieved the following:

  • #1 in new vehicle volume in the Carolinas for 88 months in a row
  • Top 10 in the USA in new vehicle volume for several years
  • Consistently in the top 10 in the USA in certified pre-owned vehicle (CPOV) sales
  • Sold 70,000+ vehicles and serviced over one million customers
  • In 2018, owner Jack Salzman received the award for TIME Dealer of the Year
  • In 2021, Charlotte Business Journal presented owners Jack Salzman and Robin Smith with the award for Most Admired CEOs for a Family-Owned Business
time dealer of year winner

In 2018, while the owner of Lake Norman CDJR, Jack Salzman was awarded the coveted title of TIME Dealer of the Year!

An Unprecedented Sale

As a result of Lake Norman CDJR's stellar record, interest in their success grew. In January 2023, Jack and Robin sold Lake Norman CDJR to Parks Automotive Group, who owns 13 dealerships in North Carolina, South Carolina, and Virginia. The sale of Lake Norman CDJR is believed to set a record for the highest-value deal of any CDJR franchise.

enCOMPASS is incredibly grateful to have had a part in Lake Norman CDJR's success. Are you ready to ramp up your sales? Reach out to us today to get started.

Ready to grow your business?

Contact Us

Let’s get started.

Are you ready to market your business confidently with an expert partner who cares about your success? Start feeling supported, and reach out to us today. We look forward to providing you with a turn-key strategy that will grow your business!

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Your wins are ours, too.

I trust enCOMPASS Agency completely! They are true partners and have helped to increase our sales every year we have worked together. There is no other digital marketing company around that can provide the all-encompassing expertise and dedication like they have.

Gary Porter
Automotive
Gary Porter

We've worked with dozens of advertising firms over the years and none have been as good as enCOMPASS. Regardless of who we work with, the attention to detail and customer service never changes. Their strategies are sound and their execution is professional.

Jason Ramsey
Hair Restoration
Jason Ramsey

I can tell you our experience with enCOMPASS has been an absolute game-changer. In the 8 years we’ve worked with enCOMPASS, their great design team has built us not one, but two award-winning websites. Our business has more than doubled our previous 16 years combined.

Gary Long
Hair Restoration
Gary Long

Great organization that we have partnered with for years to manage our PPC, SEO, redirects, geofencing, and more! Always quick and responsive, always helpful. I highly recommend enCOMPASS to anyone looking for an outside digital advertising/marketing planning agency to support your growing business.

Sean Paprocki
Trailer Dealer
Sean Paprocki

What a pleasure they are to work with!!! It’s a wonderful feeling to be heard! Everything I had asked them to do was done! Ali is always there to answer my questions and concerns. It was a great business decision. Use them!!

Christine Pusateri
Hair Restoration
Christine Pusateri

enCOMPASS is the strategic partner I've always wanted. Since we started working with them our business has grown to a whole new level. We are getting inquiries from companies who never noticed us before. They have made marketing turn-key for us, which allows me to focus on the business.

Jaime Daniell
Recruiting & Staffing
Jaime Daniell

The enCOMPASS team is exceptionally thoughtful and dedicated to helping our brand succeed. I've worked with a lot of agencies throughout my career, and none have taken the time to really explain initiatives and efforts in a way that I can understand. They truly speak to the customer with their best interest at heart.

Katie Harton
Financial Services
Katie Harton

The team at enCOMPASS Advertising have met our companies needs and contributed greatly to our growth and clarity of message. They are consistently great thought partners. Follow through and customer service are exceptional.

James Blakey
Financial Services
James Blakey
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