encompass blog

  • Marketing
  • Video Advertising
07/26/2022

Your Guide to Connected TV Advertising

Digital advertisers clearly have a lot of confidence in connected TV (CTV). According to data compiled by eMarketer, connected TV advertising will surpass $17 billion this year, and is expected to hit $21.4 billion by the end of 2023. Still, the question remains: Exactly where does connected TV advertising fit within your overall marketing strategy?

  • Marketing
  • Websites
07/20/2022

Website Content Built for Each Stage of the Customer Journey

Every marketer and every business owner long to see their website traffic increase. While this is unquestionably a worthy goal, it’s important to remember that not all website traffic is created equal. Keep in mind that every visitor to your site is a living, breathing human being, and that the people who come to your website do so with varying levels of brand awareness and consumer intent.

  • Marketing
  • Google Insights
07/12/2022

Ranking Higher in Google Maps

Imagine that you’re driving through an unfamiliar neighborhood, and decide you’d like to stop somewhere for a sandwich. How do you find the best local restaurant? If you’re like most of us, your answer is to use Google Maps, which has become the go-to for consumers seeking information about nearby businesses.

  • Marketing
  • Email Marketing
07/06/2022

The Importance of Data-Driven Email Marketing

Over the past few years, a number of digital marketing agencies have spoken up in defense of email marketing, noting that it remains one of the single best ways to reach consumers with your carefully targeted messaging. We’re proud to be one of those agencies. At enCOMPASS, we often encourage our clients to use email to their full advantage, sending their content straight to the customer’s inbox.

  • Marketing
  • Search Engine Optimization (SEO)
06/29/2022

Critical SEO Data Points

Your business website is an invaluable marketing asset. To ensure your website is doing its job, generating traffic and sending qualified leads through your sales funnel, it’s important to monitor its metrics and stats. By doing so, you can get a good sense of where your website is succeeding, where it’s falling short, and where there’s room to make practical, strategic improvements.

  • Marketing
  • Google Insights
06/24/2022

Get More Out of Your Google Business Profile

Every business wants to achieve a higher level of online visibility, especially when it comes to Google. Local search listings, including the Google Map Pack, are especially important, ensuring that businesses attract the right kinds of people to their business (e.g., local shoppers who are motivated to make a purchase).

  • Marketing
  • Google Insights
06/14/2022

4 Essential Google Ad Extensions

One of the best ways to boost your visibility in Google search results is to take advantage of ad extensions.

  • Marketing
  • Search Engine Marketing (SEM)
06/08/2022

Copywriting Tips for Your PPC Ads

Running Search Engine Marketing (SEM) ads can be one of the most effective things you do to market your business and to attract qualified leads. Or, it can be a serious waste of your advertising budget. There are a few factors that will determine the difference between these two outcomes, and one of them is the strength of your copywriting.

  • Marketing
  • Google Insights
06/01/2022

Why Does Google Update Your Business Profile?

If your business qualifies for a Google Business Profile, we recommend claiming it as soon as you can. Doing so is one of the simplest yet most potent ways to help your business climb the Google Search rankings. And of course, once your Google Business Profile has been claimed, you’ll want to keep it up-to-date with any information about your hours of operation, new products or services, and so on.

  • Marketing
  • Google Insights
05/25/2022

The End of Expanded Text Ads Is Here

A few months ago, we informed our clients about a significant change to the Google Ads ecosystem, specifically the sunsetting of Expanded Text Ads (ETAs). Now, we can report that the official end of ETAs is at hand: In a recent update, Google disclosed that advertisers will no longer be able to create or edit ETAs as of June 30, 2022.