encompass blog

  • Marketing
  • Google Insights
08/07/2023

Get Familiar With GA4

What constitutes success in digital marketing or SEO? For most of us, the answer can only be derived through a data-driven approach. Analytics provide a real, measurable, quantifiable way to track performance, identify growth opportunities, and reveal the best approach to resource allocation.

  • Marketing
  • Display Advertising
  • Video Advertising
07/27/2023

Coming Soon: IMI Dashboard's Display & Video Advertising Reports

When we launched the all-new IMI Dashboard last year, we took your search engine marketing (SEM) campaign data and elevated it to a whole new level! Soon, we'll be launching the next phase of our dashboard, where we'll be taking a similar approach to your display and video advertising data.

  • Marketing
  • Review Services
07/21/2023

The Benefits of Online Review Generation

Thanks to the Internet, the days of making blind, uninformed purchasing decisions are largely behind us. Whether you’re looking for a new dentist, a new Wi-Fi router, or a new donut shop, it’s easy enough to do your due diligence on the Web, tracking down reviews from previous customers in order to feel confident before you buy.

  • Marketing
  • Email Marketing
07/13/2023

The Benefits of Data-Driven Email Marketing

By now, the merits of email marketing are well-documented. In the United States, around 99 percent of all consumers say that they check their email daily, and that email is their preferred way to receive updates from businesses and brands. Dig deep into demographically specific data and you’ll find a similar story; for instance, around three-quarters of millennials say that email is their #1 most desired way to communicate with businesses.

  • Marketing
  • Tips And Tricks
  • Search Engine Optimization (SEO)
07/07/2023

The Biggest SEO Errors of 2023

Search engine optimization (SEO) is nothing new. Since the earliest days of online search, marketers and business owners have sought to promote their listings on the Web, navigating the search algorithms to maximize their visibility.

  • Marketing
  • Tips And Tricks
  • Google Insights
06/30/2023

Improve Your Position in the Google Map Pack

For brick-and-mortar businesses, the importance of local search visibility is difficult to overstate. Simply put, when consumers need to find a particular product, service, or establishment in their neighborhood, Google is the first place they’re likely to turn. And the vast majority of the time, consumers end up patronizing a business that ranks high within the Google Map Pack.

  • Marketing
  • Tips And Tricks
06/26/2023

The Ethics of AI Marketing

Over the past year, there’s arguably been no bigger story in tech than the advent of ChatGPT and other AI tools. AI is poised to transform virtually every industry, and marketing is no exception. In fact, a recent survey shows that more than 61 percent of marketers have already adopted AI or plan to do so soon, with more than 40 percent using AI for content marketing specifically.

  • Marketing
  • Display Advertising
06/15/2023

The Benefits of Display Advertising

Much has changed in the digital advertising landscape, even over the past couple of years. And yet, certain things have remained fairly consistent. For example, display advertising has been a powerful tool for boosting brand awareness, practically since the beginning of the Internet. Just think back to some of the good old-fashioned “banner ads” you used to encounter on more primitive websites. That’s a pretty basic example of display advertising, and it’s as useful today as it was in the era of GeoCities.

In fact, our team at enCOMPASS frequently encourages clients to incorporate display advertising into their media mix, not just because it helps attract a wider audience but because it comes with robust targeting features, allowing advertisers to truly maximize their bang for buck.

But what is display advertising, exactly? And what makes it so advantageous? Those are the questions before us in this post.

  • Marketing
  • Tips And Tricks
06/01/2023

Is It Time for Rebranding?

Your brand conveys a certain set of values and associations. It’s a kind of shorthand for what users expect from your products and services. Having a strong, clear brand is essential for any kind of digital marketing success. Crucially, a brand is never entirely static. Even the most successful brands require occasional fine-tuning, as companies redefine what they stand for and how they wish to convey value to the end user.

  • Websites
  • Marketing
  • Email Marketing
05/25/2023

enCOMPASS Agency Wins 13 Trophies at 2023 Communicator Awards

The enCOMPASS team is thrilled to announce that we had a big night at this year’s Communicator Awards, garnering some 13 accolades for our creative marketing and website design work. In total, our team netted two gold-level honors and 11 silvers. Of special note: Not only were we honored for our work in website design, but also for our email creative!