Digital ad campaigns can serve a number of different purposes. Often, the end goal is to send traffic to your website, where you can convert leads into paying customers. In other cases, ad campaigns can be designed to increase downloads for an ebook, or subscriptions for an email newsletter.
Whether you realize it or not, you’ve probably found yourself on the receiving end of a retargeting campaign. Consider this example: You do some research before purchasing a new mountain bike by browsing the website of one of your favorite bicycle manufacturers. You make note of a few promising models, but don’t commit to making a purchase just yet.
At enCOMPASS Agency, it is our mission to do great work that makes a difference. What we mean by that is we take pride in producing quality websites and thoughtful marketing campaigns, all with the intention of improving our clients’ businesses. Over the past year, with all of its accompanying uncertainties, this mantra has been more meaningful to us than ever before: We are thrilled for the ongoing opportunities to do great work, and for the trust our clients bestow on us.
By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.
By now, most consumers are at least faintly aware of what Internet cookies are. You may not be able to explain all the technical ins and outs, but at the very least, you probably know that cookies allow different websites to gather information about your online activity and habits. You may also know that your cookies are saved so that they can be leveraged by advertisers, allowing for more customized online ads.
There’s a lot you can accomplish with a good email marketing strategy— like increasing sales, building brand loyalty, and sharing important information with your regular and recurring customers.
In a bygone era, advertisers might have invested decent chunks of money getting spots played on traditional/terrestrial radio, where they could rest assured that they’d find a large and captive audience. In today’s world, the power of terrestrial radio is somewhat diminished. While there may still be certain advertisers who benefit from landing their content on a local AM/FM station, others have found that digital audio offers a more robust return on investment. At enCOMPASS, we have encouraged many of our clients to add digital audio to their media mix… and over the last few months, our faith in this format has only intensified.
Every business owner likes to see positive reviews from satisfied customers. Good reviews can be a real encouragement, helping you to see the ways in which your products or services have made someone’s life better.
By now, we’ve all seen the statistics about email marketing: Study after study and survey after survey show that marketers put a lot of stock in email, with somewhere around nine out of 10 marketers saying that email generates a reliable ROI. In short, email is one of the tools that marketers trust.
Spend even a few seconds on the social media platform of your choice and you are almost guaranteed to see a video. In fact, most of us would readily admit to watching at least a couple of short video advertisings from our smartphones, each and every day. Clearly, video content is an essential part of the digital experience, and thus presents an invaluable opportunity for marketers to connect with their audience.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
