For consumers, the holiday season can be a time of fun, festivity, and the very best kinds of busyness. For business owners, the stakes are considerably higher. Indeed, many businesses depend on brisk seasonal sales and high Q4 profits to achieve their annual revenue goals. As such, the holiday shopping season can truly be a make-or-break.

One way to ensure a successful season, and to gain an edge over the competition, is to hire a digital marketing consultant. A good consultant will create strategies for maximizing brand awareness and increasing conversions all while making judicious use of your marketing budget. If you’ve been on the fence about hiring a consultant, the holiday shopping season provides an excellent opportunity.

Why Hire a Digital Marketing Consultant?

There are several ways in which a digital marketing consultant may help you exploit seasonal opportunities to exceed your Q4 goals.

• Using your budget wisely. You’ve no doubt earmarked a certain amount to spend on your seasonal marketing efforts. The question is, where will those marketing dollars yield the highest return on investment? Rather than make an educated guess, you can trust your digital marketing consultant to supply you with a strategic, data-driven recommendation.
• Following trends. Speaking of data, your digital marketing consultant should be more than willing to drill down into some of your marketing and sales metrics from previous holiday shopping seasons, illuminating the strategies that tend to work and the ones that are better off discarded.
• Tracking your audience. Holiday shopping is a process, and consumers don’t often make impulse purchases for the very first products they see. Instead, they’ll take some time to do online research, ensuring the right decision. A digital marketing consultant can help you track consumers across their journey, using such tactics as programmatic ads and retargeting to help you turn initial interest into an actual conversion.
• Planning your approach. It’s never too early to get a jump on seasonal marketing, and in fact, business owners who wait until the week before Thanksgiving tend to come up short. A digital marketing consultant will be able to prepare strategies and collateral even now, positioning you for success when crunch time comes.
• Overcoming technical barriers. There are plenty of tools and platforms to help you market your business, from PPC to video advertising. But if you’re unfamiliar with those platforms, the learning curve may be steep. You don’t necessarily have the luxury to educate yourself during the hustle and bustle of the holidays, but digital marketing consultants will have ample expertise and technical acumen.
• Auditing your assets. Is your website designed to convert? Does the messaging properly convey the value of your products or services? Do you have landing pages that function to capture interest from your leads, generating sales or inquiries? The right consultant will be able to assess your current marketing assets and make any necessary adjustments.
• Boosting your visibility. During the holiday shopping season, it’s more important than ever for your brand to be discoverable among shoppers, specifically qualified, local leads. Your digital marketing consultant can implement a number of strategies to improve your visibility among targeted consumers, including local search strategies and laser-honed PPC.
• Managing your reputation. Online reviews matter throughout the seasons, but they can be especially impactful around Christmas, when consumers use star ratings to make savvy purchases. To help you ensure a positive online reputation, hiring a digital marketing consultant can be prudent.
• Setting goals and tracking results. How will you know whether you’ve had a successful Q4? What are some reasonable goals to set for your holiday shopping season? A good digital marketing consultant will be prepared not just to help you clarify your objectives, but also to carefully track data and metrics, allowing you to see how your marketing investment bears fruit. This data can be useful as you start thinking ahead to next year’s marketing strategy, too.

These are just a few of the reasons why we recommend hiring a digital marketing consultant to guide you through the busy final quarter. And as you seek a qualified digital marketing agency, we hope you’ll keep enCOMPASS Agency in mind.

Our Approach

At enCOMPASS Agency, we provide digital marketing solutions that fit your business and address your goals. We are happy to work with your existing marketing and sales teams to leverage your top talents, and also to help you make the most of your current website and other assets. Additionally, we’re ready to guide your media strategy, empowering you to make effective use of your resources to seize the attention of seasonal shoppers.

Ready to learn more about boosting your Q4 sales? We’d love to talk about your needs and our services. Reach out to the team at enCOMPASS Agency whenever you want to have a chat.