• Subscribe To Our Newsletter

    Subscribe
      Fill out your email address to receive the latest news
      (*)
      Invalid Input
Top Panel

header overlay

newsandblog

rss

enCOMPASS News & Blog

Track your QR Code with Google Analytics

Learn the quick and easy way to track your QR Codes for free with Google Analytics

With all of the hype of new media, mobile dominance, interactive social campaigns and every other buzzword you hear thrown around at today's digital conferences it is paramount that you have a way to track these "latest and greatest" tactics so you can measure what is really working for your business.

One of the things I hear repeatedly from clients is that they are putting QR codes everywhere to drive traffic back to their site/landing pages. And while this is a great tactic, wouldn't you like to know if it's the QR code in your magazine ad or the one on the poster in your retail locations that is generating the traffic to your site? After all, maybe that $10k+ a month you are spending on that magazine ad is not getting you any online traffic. Wouldn't you want to know this? Of course you do!

Won't you be excited to know that in order to track the effectiveness of your QR codes you don't need to invest in an expensive tracking system? Below are quick and easy instructions on how to track your QR code results with Google Analytics. It should take you about five minutes to complete and then you're on your way! Let's get started:

Step 1:
Create a Google Tracking URL for your QR code campaign.
(IMPORTANT NOTE: You should set up a separate tracking URL for each and every campaign for which you use a QR code. In other words, you should create one for your magazine ad in Magazine #1, one for your magazine ad in Magazine #2, one for your direct mail campaign #1, one for your direct mail campaign #2, one for your in-store posters, etc.)

> Click through to the Google Analytics URL Builder 

> Enter in the information in the appropriate boxes (See graphic below)

> Generate your tracking URL by clicking "Generate URL"

> Copy the generated URL for pasting into step 2

 GoogleURL Builder New 2017

Step 2:
Create a QR Code with the URL you just generated.
(NOTE: You can use any online QR CODE generator. Some of our favorites are QRStuff (We like this one because you can create QR codes with different colors. This works well when trying to match a design concept), Kaywa QR Code, or quirify.

The example below is from QRStuff.

> Select "Website URL in step 1.

> Paste the URL you just generated above in step 2. (I usually select the "Use our qrs.ly URL shortener" as it keeps the QR code more legible.)

> Select the color you want the QR code in step 3.

> Click on the "Download QR Code" and "save file" to your computer. Be sure you save it on your computer to a location you can easily access. (NOTE: Be sure to name it in accordance with what you are tracking. Ie. "Magazine1Promo.png". This way you won't get confused when you start generating multiple QR codes)

 

QR Stuff Screenshot

 

That's It! You're done!

Once you have your QR Code saved to your computer you can use it wherever you need to! All of the tracking will be available in Google Analytics! (Note: For best tracking analysis we highly recommend setting up goals if in Google Analytics if don't have them set up already.)


Happy tracking!

Contact Us

Contact Us
  1. Name(*)
    Please type your full name.
  2. Company(*)
    Invalid Input
  3. E-mail(*)
    Invalid email address.
  4. Phone(*)
    Invalid Phone Number
  5. How Can We Help You?(*)
    Invalid Input
  6. (*)
    Invalid Input

Recent

Previous Next
May 18
Consumer behavior has changed a great deal in recent years, and the Internet is obviously a main driver. Today, the search for a product or a local business often begins on the Internet, and only... Read more
May 09
Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use... Read more
May 02
Like many other facets of the digital industry, Advanced TV has many different definitions and delineators. At its roots, it is any video that is not airing on a traditional TV via linear... Read more
Apr 25
When working with any paid ad service, budgeting is a critical part of the endeavor; you must be precise in your ad spend to get the desired results, and to maximize your bang for buck. This is... Read more
Apr 12
In creating content for their company website, many small business owners feel torn. On the one hand, they wand to develop a site that’s pleasing to potential customers, and helps them... Read more
Apr 06
At first blush, understanding the role of online content seems pretty simple. Using search engines like Google, as well as social networks like Facebook and Twitter, consumers search for... Read more
Mar 28
It is often said that, in the digital marketing realm, content is king. Increasingly, it looks like video content may be emperor. Just consider the sheer volume of online video that’s... Read more
Mar 21
With algorithmic updates happening regularly, and new SEO strategies making headlines seemingly every day, it’s easy for marketers to get caught up in the rush of what’s new. We... Read more
Mar 15
When consumers need to locate a new business, product, or service, they typically turn to Google. What they find there often determines how and where they spend their hard-earned money. The... Read more
Mar 06
With so many choices for how to purchase media, it’s important to take the time and understand all of the options available — so at the end of the day you are choosing the best... Read more
Feb 27
Practicing SEO requires you to make many decisions each day—but the most foundational decision you make is this: Will you engage in white hat SEO practices, or black hat? Or, to put it... Read more
Feb 20
We’re big believers in the power of pay-per-click (PPC) advertising to boost brand visibility and to connect with consumers. We’re hardly the only digital marketing agency to think... Read more

Newsletter

Newsletter
  1. Email(*)
    Invalid email address.
  2. Invalid Input

Share This Page