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Recent

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Feb 09
In recent years, there’s been a lot of talk about the role of data and analytics within the marketing world. That can sound a little daunting, a little technical—but here’s what... Read more
Feb 08
It’s becoming harder and harder to find anyone who isn’t active on at least one social network—and like it or not, that has implications for your business. Companies need to go... Read more
Feb 02
Are all of your marketing efforts at odds with one another—or do they work together, seamlessly, machine-like, toward a common goal? For far too many business owners, the answer is... Read more
Feb 01
You may be familiar with the old philosophical brainteaser: If a tree falls in the woods and no one’s around, does it make a sound? Along similar lines, it’s important for marketing... Read more
Jan 26
Did you know that Google’s internal algorithms change hundreds of times each year? Search engines are not static, and so your search engine strategies can’t be, either. That’s... Read more
Jan 25
Ideally, your business website is a guidebook for customers, leading them through the sales funnel and providing education and insight at each step of their journey. For this to happen, of... Read more
Jan 19
There’s an old saying in marketing: Everyone is not your audience. In other words, you don’t want to spend money trying to get your product or brand in front of every single human on... Read more
Jan 15
One of the cardinal rules of marketing is that business owners must meet consumers wherever their attention lies. In today’s marketplace, that means the Internet. Consumers’ attention... Read more
Jan 05
What’s in a name? Well, quite a bit, and not least where domain names are considered. In fact, the domain name you choose for your company website can have a very real impact on your... Read more
Dec 29
Your website is more than just an online placeholder or the virtual equivalent of a Yellow Pages entry. In a very real way, it’s your digital storefront; the public face of your brand; the... Read more
Dec 22
You may have heard anecdotal evidence to suggest that email marketing is dead. You may be on the receiving end of a lot of promotional emails, for example, that you routinely delete without even... Read more
Dec 15
Here’s a question that’s far too often neglected by small business owners: What exactly are you trying to accomplish with your website? Is it merely an online placeholder, or do you... Read more

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