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Oct 18
This has always been a basic concept of retail: You’re not going to sell any products if nobody knows that your store exists. This was true in the brick and mortar era, and it’s still... Read more
Oct 11
While the benefits of video advertising are well-stated, many business owners remain reluctant to embrace YouTube and other video marketing opportunities. The most common objection is price. It... Read more
Oct 07
You may have heard it said that “Citation services are a secret SEO marketing tool.” In 2016 it’s true. Citation services are incredibly effective, incredibly important and... Read more
Oct 04
The potential of content marketing is by now well-established. Most business owners know that an investment in regular content development and deployment can yield big dividends—increased... Read more
Sep 27
For many of us, the summer season is a not-so-distant memory; many of us were just at the beach a couple of weeks ago! It’s hard to believe it, but the holiday season is right around the... Read more
Sep 20
The term automated email has gotten something of a bad reputation. People hear that term and think of something cold and impersonal, which of course can be true. When done correctly, though,... Read more
Sep 06
One of the most difficult parts of launching a video marketing initiative is that you feel like you’re starting from square one; if you don’t already have video collateral, as well as... Read more
Aug 30
It’s easy to take email for granted. It’s become ubiquitous; we’re pretty much always synced to our inboxes, receiving new messages throughout the day via our desktops, mobiles,... Read more
Aug 23
One of the great social media follies that businesses make is assuming that they must be present on every single platform and every single channel—something that may frankly be a poor use... Read more
Aug 11
Your company website may be three pages or it may be 300; regardless, your homepage is inevitably the centerpiece, and likely the most important online asset you’ve got. It’s your... Read more
Aug 09
Even if you have no particular interest in video games, you’re probably familiar with Pokemon Go, a mobile app that was released in July and became a global phenomenon almost... Read more
Aug 02
Ever since content marketing rose to prominence, it has enjoyed a DIY ethos. Content marketing is something that anyone can do, at least at a basic level: Any small business owner can create a... Read more


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