You may have heard anecdotal evidence to suggest that email marketing is dead. You may be on the receiving end of a lot of promotional emails, for example, that you routinely delete without even opening. You may even have signed up for a service to remove your name from those email lists. And you may take all of this as evidence that, in these golden days of social media, email marketing has become something of a dinosaur—something of an antique.
But think again. These aren’t examples of email marketing being dead; they’re really just examples of email marketing being done poorly. But many companies still do email marketing quite well—and it pays off big time.
The Real Story About Email Marketing
There are actual statistics to confirm this.
Start with this: The average person receives more than 120 emails every single day. And there are about 108.7 billion marketing emails sent every single day—an awful lot. Now, that may seem like overkill, and sure, it’s possible that it’s too many. But all those businesses wouldn’t be sending emails if they weren’t getting something out of it.
And then there are these statistics: 73 percent of all marketers say that email is at the core of their business. 20 percent of marketers say that their primary revenue stream is directly linked to email. And roughly three out of four marketers say that email produces measurable ROI.
Why Email Isn’t Going Anywhere
But all of this begs the question: What is email marketing actually good for? Business owners obviously get something out of it—but what?
There are several ways in which email marketing can benefit your brand—including:
Email provides access to mobile markets. How can your brand reach people when they’re not sitting in front of a computer? The best way is through email. More and more people are checking email not from their desktop but from their mobile device—making email marketing vital for tapping into the ever-expanding mobile market.
Email is an ideal discount distribution device. When it comes to promoting your business and boosting customer loyalty with usable discounts and coupons, email is ideal—because people can easily access these discounts and coupons while they’re out shopping.
You can use email to promote your other marketing endeavors. Email is wonderfully integrative. Company newsletters can link to the most recent blog posts. You can remind clients and customers of upcoming webinars. You can even include links to your social media channels, a potentially good way to boost your follower counts.
Email is great for nurturing leads. Want to educate and inform those clients who are on the front end of the sales funnel? Send them some emails letting them know more about your product, company, or niche. Email can be great for the hard sell, but also for helping leads down the sales path.
Email is simple. There is a cost involved with email marketing platforms, and it does take some time to craft compelling messages—but in the end, this is a relatively inexpensive and simple marketing effort that any business owner can learn. No Marketing PhD or advanced technological training is necessary.
But hey, you don’t have to take our word for it: You can actually call us to start learning more about the benefits of email marketing right now!
Summary:
Email marketing offers numerous benefits to small business owners—and there are statistics that prove it.
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