encompass blog

  • Marketing
  • Digital Media Consulting
03/28/2024

Why Enlist a Digital Marketing Consultant?

Every business needs to invest in marketing its products or services, reaching out to target customers in the hopes of earning trust and generating conversions. While there are a number of marketing activities that can be handled in-house, sooner or later your business will need to call in the pros. A digital marketing consultant can provide a wealth of expertise, along with an extensive portfolio of tools, to help you spend your marketing budget effectively and efficiently.

  • Marketing
  • Video Advertising
03/19/2024

Getting Started With YouTube Ads

YouTube isn’t merely a popular destination for entertainment. It’s also a significant driver of ad revenue. According to the most recent data, YouTube has about 2.1 billion users across the world, generating more than $29 billion in ad revenue every single year.

  • Meet the Team
03/11/2024

Meet the Team: Oren Wilkes, Digital Media Team

Welcome to our latest "Meet the Team" interview, featuring the newest member of our enCOMPASS Agency team. Learn why Oren loves working at enCOMPASS and what he considers to be a perfect weekend day.

  • Marketing
  • Social Media Marketing
03/05/2024

Where is Social Media Headed in 2024?

In 2024, it’s impossible to talk about digital marketing strategy without discussing social media. Increasingly, social media is a dominant force in predicting and influencing consumer behavior, and in both disseminating and mediating information about businesses and brands. And because social media is ever-shifting, marketers must be adaptive and vigilant.

  • Marketing
02/21/2024

7 Content Marketing Trends for 2024

Since the early days of digital marketing, we’ve been hearing the mantra “content is king.” In many ways that statement is as true today as it was 15 years ago. Relevant, authoritative, original content remains an essential ingredient for user engagement and search engine success.

  • Marketing
  • Websites
02/13/2024

Time to Tune-up Your Website?

The new year provides an outstanding opportunity to review your marketing goals, reflect on the process you’ve made over the past year, and revise your strategy as needed.

  • Marketing
  • Search Engine Optimization (SEO)
02/05/2024

Top SEO Trends for 2024

Search engine optimization (SEO) is nothing new. Businesses have been vying for visibility practically since the Internet began. Yet, the quest for higher rankings has hardly remained static. On the contrary, the SEO landscape changes all the time, driven by variables such as changing consumer preferences, evolutions in technology, and modifications to the search algorithms themselves.

  • Marketing
  • Google Insights
01/29/2024

Getting Ready for Google Topics

Over the past couple of years, one of the big stories in digital marketing has been the slow demise of third-party cookies. Most major tech companies, including Google, have been gradually phasing out their reliance on third-party data collection, in response to growing concerns about individual privacy.

  • Marketing
01/23/2024

Digital Marketing in an Election Year

We’re preparing to enter another major election cycle, and by this point it probably goes without saying that things are going to be tense. Contentious political issues will dominate the conversation throughout 2024, and that includes the conversation surrounding digital marketing.

  • Marketing
  • Search Engine Optimization (SEO)
01/09/2024

How ChatGPT Has Upended SEO

When ChatGPT was launched in November 2022, it immediately became the biggest story in tech. The generative AI technology quickly revealed its power to enhance countless day-to-day personal and professional activities, demonstrating utility across a wide range of industries. Needless to say, one of these industries was digital marketing.