Search engine optimization (SEO) is an essential investment, allowing your business to enhance its visibility among local consumers. While there are plenty of SEO strategies you can implement internally, sooner or later you might decide to hire an agency to help. That might mean a stand-alone SEO team, or a marketing agency that offers a more comprehensive range of services.
Every business needs to invest in marketing its products or services, reaching out to target customers in the hopes of earning trust and generating conversions. While there are a number of marketing activities that can be handled in-house, sooner or later your business will need to call in the pros. A digital marketing consultant can provide a wealth of expertise, along with an extensive portfolio of tools, to help you spend your marketing budget effectively and efficiently.
YouTube isn’t merely a popular destination for entertainment. It’s also a significant driver of ad revenue. According to the most recent data, YouTube has about 2.1 billion users across the world, generating more than $29 billion in ad revenue every single year.
Welcome to our latest "Meet the Team" interview, featuring the newest member of our enCOMPASS Agency team. Learn why Oren loves working at enCOMPASS and what he considers to be a perfect weekend day.
In 2024, it’s impossible to talk about digital marketing strategy without discussing social media. Increasingly, social media is a dominant force in predicting and influencing consumer behavior, and in both disseminating and mediating information about businesses and brands. And because social media is ever-shifting, marketers must be adaptive and vigilant.
Since the early days of digital marketing, we’ve been hearing the mantra “content is king.” In many ways that statement is as true today as it was 15 years ago. Relevant, authoritative, original content remains an essential ingredient for user engagement and search engine success.
The new year provides an outstanding opportunity to review your marketing goals, reflect on the process you’ve made over the past year, and revise your strategy as needed.
Search engine optimization (SEO) is nothing new. Businesses have been vying for visibility practically since the Internet began. Yet, the quest for higher rankings has hardly remained static. On the contrary, the SEO landscape changes all the time, driven by variables such as changing consumer preferences, evolutions in technology, and modifications to the search algorithms themselves.
Over the past couple of years, one of the big stories in digital marketing has been the slow demise of third-party cookies. Most major tech companies, including Google, have been gradually phasing out their reliance on third-party data collection, in response to growing concerns about individual privacy.
We’re preparing to enter another major election cycle, and by this point it probably goes without saying that things are going to be tense. Contentious political issues will dominate the conversation throughout 2024, and that includes the conversation surrounding digital marketing.
We use microdata on all of the sites we build to make sure important details like address and business hours are passed on to Google and other search engines, making it easier for your customers to find you both on and off the web.
Two great companies come together to build something amazing! Starting with an exciting, souped-up, hot-rodder website and integrating it with a custom-built digital media strategy, we delivered accelerated traffic and powerful sales results that blows away all boundaries. Sounds fun, doesn’t it? Let us do the same for you.
