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enCOMPASS News & Blog

AdWords Not Working for You? Here’s Why.

enCOMPASS_blog-image_adwords.jpg

We’re big believers in the power of pay-per-click (PPC) advertising to boost brand visibility and to connect with consumers. We’re hardly the only digital marketing agency to think so. With that said, we understand that Google AdWords can be difficult for the PPC novice to understand, let alone optimize. That can be frustrating: we talk to many small business owners who believe AdWords can work for them, but they’re just not sure how.

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What’s New on LinkedIn?

enCOMPASS_blog_whats-new-linkedin.jpg

For many professionals, LinkedIn is a staple of the digital daily diet. As such, you’ve probably noticed that the popular networking site has received a facelift, at least in its desktop iteration—and some of us might say a much-needed one. Though the cosmetic overhaul is pretty evident, there may be some features or tweaks you haven’t noticed yet. Because LinkedIn is significant both for jobseekers and for marketers, these changes are worth reviewing in some detail.

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How to Use Livestream Video Successfully

enCOMPASS_blog-image_video.jpgLivestream video has become a huge trend in social media marketing, with platforms like Facebook pushing it more and more aggressively. That push is not without reason, and not without results: Some studies show that Facebook users spend three times longer watching live video than they do pre-recorded fare.

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How PPC Changed in 2016

enCOMPASS blog image PPCNo integrated digital marketing strategy is complete without a provision for paid search; indeed, paid search is increasingly vital for gaining visibility on the search engine results page (SERP), and works best when it’s combined with the organic SEO approach.

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Where is Social Media Headed?

enCOMPASS blog image socialmediaThough it’s hard to remember it now, it really wasn’t that long ago that we were all living in a pre-Snapchat world. Even popular social platforms like Pinterest have come into their own over the past few years, while the social media cycle has also brought us the rise and fall of Vine and, to a lesser extent, Google+. The point is that the social media landscape is anything but static. Even within established venues like Facebook, there are big trends and shifts happening all the time, such as the recent advent of Facebook Live streaming.

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enCOMPASS Agency Takes Home Two Davey Awards

enCOMPASS blog image davey

Great work that makes a difference. That’s what we strive for here at enCOMPASS; in fact, that’s our mission statement. What we seek in every project is to create something truly excellent, and to deploy it in a way that empowers our clients.

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enCOMPASS Agency Wins 6 W3 Awards for Design Excellence

 

enCOMPASS blog award

At enCOMPASS, our motivation is pretty straightforward: We do great work that makes a difference for our clients. If our clients are happy, then we’re happy too. Awards and accolades are just icing on the cake. With that said, we’re always honored when our work is cited for its excellence, and are proud to announce the recipient of six W3 Awards here at the end of 2016.

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What You Need to Know About PPC

enCOMPASS blog image PPC

Pay per click advertising (PPC) can be effective, but it’s also ruthless. Literally every click counts, and anything you do that is wasteful or misguided is ultimately going to cost you. It’s important to be meticulous in your approach, and that means understanding PPC’s ins and outs—how to do it well, and how to avoid going off the rails.

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3 Ways to Boost Local Online Visibility

enCOMPASS blog image Visibility

If you’re like most search engine users, you conduct a lot of search queries that include the phrase “near me.” Seeking out close-by businesses is one of the most common uses of online search, so it goes without saying that local businesses need to optimize for these queries. The troubling reality is that many businesses don’t optimize for local search queries, however, which means they forfeit opportunities to be discovered by local consumers.

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What Happens When Your Emails Get Blacklisted?

enCOMPASS_blog-image_blacklisted.jpg

Email is a critical platform for marketing and outreach, something that most business owners are well aware of. You put attention and care into the marketing emails you send, and hope that each message is actually read. Of course, it doesn’t always happen that way. In fact, some emails never make it to customer inboxes at all—not because of a technical mishap, but because the sender has been blacklisted.

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Recent

Previous Next
Feb 20
We’re big believers in the power of pay-per-click (PPC) advertising to boost brand visibility and to connect with consumers. We’re hardly the only digital marketing agency to think... Read more
Feb 15
For many professionals, LinkedIn is a staple of the digital daily diet. As such, you’ve probably noticed that the popular networking site has received a facelift, at least in its desktop... Read more
Feb 02
Livestream video has become a huge trend in social media marketing, with platforms like Facebook pushing it more and more aggressively. That push is not without reason, and not without results:... Read more
Feb 01
No integrated digital marketing strategy is complete without a provision for paid search; indeed, paid search is increasingly vital for gaining visibility on the search engine results page (SERP),... Read more
Jan 24
Though it’s hard to remember it now, it really wasn’t that long ago that we were all living in a pre-Snapchat world. Even popular social platforms like Pinterest have come into their... Read more
Jan 17
Great work that makes a difference. That’s what we strive for here at enCOMPASS; in fact, that’s our mission statement. What we seek in every project is to create something truly... Read more
Dec 30
  At enCOMPASS, our motivation is pretty straightforward: We do great work that makes a difference for our clients. If our clients are happy, then we’re happy too. Awards and... Read more
Dec 22
Pay per click advertising (PPC) can be effective, but it’s also ruthless. Literally every click counts, and anything you do that is wasteful or misguided is ultimately going to cost you.... Read more
Dec 16
If you’re like most search engine users, you conduct a lot of search queries that include the phrase “near me.” Seeking out close-by businesses is one of the most common uses of... Read more
Dec 06
Email is a critical platform for marketing and outreach, something that most business owners are well aware of. You put attention and care into the marketing emails you send, and hope that each... Read more
Nov 22
Having your company website redesigned can be exciting, but also a bit nerve-wracking. While the thought of a sleek new presentation is certainly appealing, there is also the possibility for... Read more
Nov 15
Facebook is all about connecting—connecting individuals to their friends and family members, but also connecting brands to their consumer base. Actually, using Facebook to facilitate... Read more

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