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enCOMPASS News & Blog

The Holidays are Coming; Get Your Marketing Ready

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For many of us, the summer season is a not-so-distant memory; many of us were just at the beach a couple of weeks ago! It’s hard to believe it, but the holiday season is right around the corner. It presents marketers with a number of opportunities, and in the weeks leading up to it, it’s important to get your marketing tools ready.

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Why Email Automation is Essential

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The term automated email has gotten something of a bad reputation. People hear that term and think of something cold and impersonal, which of course can be true. When done correctly, though, email automation is anything but irrelevant to the recipient. Ideally, automated emails play a critical role reminding your recipients why they signed up for your email list in the first place, potentially leading them down your sales funnel at the same time.

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Video Marketing Tips for Your Startup

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One of the most difficult parts of launching a video marketing initiative is that you feel like you’re starting from square one; if you don’t already have video collateral, as well as processes in place to measure video results, then the thought of mounting an entire video marketing campaign basically from scratch can seem daunting.

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Does Email Marketing Still Work?

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It’s easy to take email for granted. It’s become ubiquitous; we’re pretty much always synced to our inboxes, receiving new messages throughout the day via our desktops, mobiles, and even our smart watches. It’s not unusual for professionals to receive dozens, if not hundreds of emails each day, many of which are marketing emails and plenty of which are discarded without even being read.

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Facebook vs. Snapchat: Does Your Business Need Both?

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One of the great social media follies that businesses make is assuming that they must be present on every single platform and every single channel—something that may frankly be a poor use of time and resources, especially for smaller or more niche brands. For years now the discussion over which platforms are most essential has raged, and it’s unlikely to be settled any time soon—especially as new platforms continue to develop and to make an impact.

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Top 7 Tips to SEO Your Homepage

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Your company website may be three pages or it may be 300; regardless, your homepage is inevitably the centerpiece, and likely the most important online asset you’ve got. It’s your company’s virtual storefront, and it sets the first impression that many customers will have of your company. As such, it’s important to do anything and everything in your power to maximize your home page’s impact—and that includes optimizing it for search engine visibility.

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Using Pokemon Go to Bring in Foot Traffic

enCOMPASS blog image PokemonGo

Even if you have no particular interest in video games, you’re probably familiar with Pokemon Go, a mobile app that was released in July and became a global phenomenon almost instantaneously. While there are many popular games and apps out there, Pokemon Go is uniquely powerful in blending the “real world” with the fictitious environments of the game. That’s because for all intents and purposes this is an augmented reality game, one that cannot be played simply by sitting at home, phone in hand. To play Pokemon Go, players actually have to get up, move around, and visit different real-world locations where they can find and “capture” different Pokemon creatures, making for a game experience that is distinctly interactive.

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Avoiding Common Content Marketing Pitfalls

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Ever since content marketing rose to prominence, it has enjoyed a DIY ethos. Content marketing is something that anyone can do, at least at a basic level: Any small business owner can create a Facebook account, send out some tweets, share behind-the-scenes snapshots on Instagram, and pen some company blog posts. While there is ultimately much more complexity involved with content marketing than just these few things—including particularities of strategy and reporting—the bar for entry is relatively low.

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Do Reviews Affect Rankings?

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Most business owners take online reviews fairly seriously—as they should. Consumers are increasingly turning to sites like Google+, Facebook, Yelp and Angie’s List to help inform their purchasing decisions. In this consumer landscape, online reviews can carry a lot of weight, and can have a significant impact on a brand’s public perception and ultimately its bottom line. That’s not where the significance of reviews ends, however. They don’t just shape consumer behavior, but also search engine rankings. The question is how.

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Understanding Different Kinds of Keywords

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Online marketing has always been fairly keyword-centric, and not without reason. While it is certainly possible to overuse keywords, or to use them in a way that’s not strategically sound, having some good, solid keywords can provide direction for your content creation. It can also ensure that the content you develop is properly categorized and qualified by the search engine algorithms. Meanwhile, when it comes to PPC advertising, keyword research is essentially mandatory. The bottom line: If you’re thinking about digital marketing, you have to be discerning in terms of keywords.

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Recent

Previous Next
Sep 27
For many of us, the summer season is a not-so-distant memory; many of us were just at the beach a couple of weeks ago! It’s hard to believe it, but the holiday season is right around the... Read more
Sep 20
The term automated email has gotten something of a bad reputation. People hear that term and think of something cold and impersonal, which of course can be true. When done correctly, though,... Read more
Sep 06
One of the most difficult parts of launching a video marketing initiative is that you feel like you’re starting from square one; if you don’t already have video collateral, as well as... Read more
Aug 30
It’s easy to take email for granted. It’s become ubiquitous; we’re pretty much always synced to our inboxes, receiving new messages throughout the day via our desktops, mobiles,... Read more
Aug 23
One of the great social media follies that businesses make is assuming that they must be present on every single platform and every single channel—something that may frankly be a poor use... Read more
Aug 11
Your company website may be three pages or it may be 300; regardless, your homepage is inevitably the centerpiece, and likely the most important online asset you’ve got. It’s your... Read more
Aug 09
Even if you have no particular interest in video games, you’re probably familiar with Pokemon Go, a mobile app that was released in July and became a global phenomenon almost... Read more
Aug 02
Ever since content marketing rose to prominence, it has enjoyed a DIY ethos. Content marketing is something that anyone can do, at least at a basic level: Any small business owner can create a... Read more
Jul 26
Most business owners take online reviews fairly seriously—as they should. Consumers are increasingly turning to sites like Google+, Facebook, Yelp and Angie’s List to help inform... Read more
Jul 19
Online marketing has always been fairly keyword-centric, and not without reason. While it is certainly possible to overuse keywords, or to use them in a way that’s not strategically sound,... Read more
Jul 12
Although it’s usually imperceptible to the general public, Google tweaks its algorithms pretty regularly; in fact, changes to the Google search algorithms are ongoing throughout the year,... Read more
Jul 05
Social media has long been leveraged by marketers as an ideal channel for content curation and distribution. More and more, though, social media is being embraced as a platform for original... Read more

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