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enCOMPASS News & Blog

Should I Use Google My Business?

enCOMPASS blog image googleB

Consumer behavior has changed a great deal in recent years, and the Internet is obviously a main driver. Today, the search for a product or a local business often begins on the Internet, and only after conducting extensive online research do consumers head to a local brick-and-mortar business. The implication is that your business must be found online, and that having solid Google search listings is invaluable—not merely from a branding perspective, but from the standpoint of actually sending foot traffic into your place of business. Google My Business is one of the easiest ways to achieve higher online visibility—and in this post, we’ll show you how it’s properly leveraged.

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Better Targeting with Facebook Ads

enCOMPASS blog image facebook1

Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use Facebook Ads. Actually, the remarkable thing about Facebook Ads is how it allows the advertiser to break that massive audience into smaller segments, and to advertise with real precision and finesse. Through Facebook’s advanced targeting features, the advertiser can display ads only to the consumers he or she wishes to pursue. When done right, this can eliminate much of the risk involved with online ads of any kind.

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What Is Advanced TV?

enCOMPASS blog image advanced tv

Like many other facets of the digital industry, Advanced TV has many different definitions and delineators. At its roots, it is any video that is not airing on a traditional TV via linear programming delivery methods. Here is the IAB’s (Interactive Advertising Bureau) Official Definition:

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Bidding on Facebook Ads: A Quick Guide


enCOMPASS blog image bids

When working with any paid ad service, budgeting is a critical part of the endeavor; you must be precise in your ad spend to get the desired results, and to maximize your bang for buck. This is certainly true in Facebook Ads, where you’ll be faced with various options for bidding and for determining your ad spend.

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Make Your Website Content SEO-Friendly

enCOMPASS blog image SEOjpg

In creating content for their company website, many small business owners feel torn. On the one hand, they wand to develop a site that’s pleasing to potential customers, and helps them brand themselves effectively. On the other hand, they want to make sure they have all the technical elements in place to find favor with Google’s search algorithms.

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How long should my content be?

enCOMPASS blog image how long should my content be

At first blush, understanding the role of online content seems pretty simple. Using search engines like Google, as well as social networks like Facebook and Twitter, consumers search for information, solutions to their problems, and answers to their questions. Your company’s content can and should provide those things; the whole point of creating content is to establish your brand as a potential solution to consumer pain points.

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Creating Videos for Social Media

enCOMPASS blog image videos for social media

It is often said that, in the digital marketing realm, content is king. Increasingly, it looks like video content may be emperor. Just consider the sheer volume of online video that’s watched every single day—nearly five billion YouTube video views alone, while Facebook and Snapchat get more than 8 billion daily video views between them. The simple truth is that today’s Internet content consumption form of choice is the video—something that marketers would do well to notice.

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Internal Linking is the Backbone of SEO

enCOMPASS blog image internal linking

With algorithmic updates happening regularly, and new SEO strategies making headlines seemingly every day, it’s easy for marketers to get caught up in the rush of what’s new. We can’t let fresh strategies or industry trend distract us completely from the tried-and-true practices that remain at the bedrock of effective marketing, though. One of those practices—not at all flashy, but deeply significant to any effort at successful SEO—is internal content linking.

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Take Control of Your Google Stars

enCOMPASS blog stars1

When consumers need to locate a new business, product, or service, they typically turn to Google. What they find there often determines how and where they spend their hard-earned money. The implication for businesses is that maintaining a robust search engine presence is critical—but it’s not just Google visibility that matters. It’s also important that your brand be portrayed as positively as possible to potential customers and clients. Specifically, it means maintaining a high Google star rating if at all possible.

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Ad Networks, Ad Exchanges and Demand-Side Platforms — Which are Programmatic?

enCOMPASS_blog-image_ad_networks.jpg

With so many choices for how to purchase media, it’s important to take the time and understand all of the options available — so at the end of the day you are choosing the best possible way to reach your customers on the path they take to find you, research your inventory, compare you to other options and choose (or don’t choose) you. Even though programmatic has become the dominant way for digital advertisers to purchase media — according to eMarketer 67% of display advertising, 69% of mobile advertising and 56% of digital video advertising was programmatic in 2016 — it’s always valuable to understand what other methods are available to you.

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Recent

Previous Next
May 18
Consumer behavior has changed a great deal in recent years, and the Internet is obviously a main driver. Today, the search for a product or a local business often begins on the Internet, and only... Read more
May 09
Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use... Read more
May 02
Like many other facets of the digital industry, Advanced TV has many different definitions and delineators. At its roots, it is any video that is not airing on a traditional TV via linear... Read more
Apr 25
When working with any paid ad service, budgeting is a critical part of the endeavor; you must be precise in your ad spend to get the desired results, and to maximize your bang for buck. This is... Read more
Apr 12
In creating content for their company website, many small business owners feel torn. On the one hand, they wand to develop a site that’s pleasing to potential customers, and helps them... Read more
Apr 06
At first blush, understanding the role of online content seems pretty simple. Using search engines like Google, as well as social networks like Facebook and Twitter, consumers search for... Read more
Mar 28
It is often said that, in the digital marketing realm, content is king. Increasingly, it looks like video content may be emperor. Just consider the sheer volume of online video that’s... Read more
Mar 21
With algorithmic updates happening regularly, and new SEO strategies making headlines seemingly every day, it’s easy for marketers to get caught up in the rush of what’s new. We... Read more
Mar 15
When consumers need to locate a new business, product, or service, they typically turn to Google. What they find there often determines how and where they spend their hard-earned money. The... Read more
Mar 06
With so many choices for how to purchase media, it’s important to take the time and understand all of the options available — so at the end of the day you are choosing the best... Read more
Feb 27
Practicing SEO requires you to make many decisions each day—but the most foundational decision you make is this: Will you engage in white hat SEO practices, or black hat? Or, to put it... Read more
Feb 20
We’re big believers in the power of pay-per-click (PPC) advertising to boost brand visibility and to connect with consumers. We’re hardly the only digital marketing agency to think... Read more

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