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enCOMPASS News & Blog

Understanding Different Kinds of Keywords

enCOMPASS_blog-Keywords1.jpg

Online marketing has always been fairly keyword-centric, and not without reason. While it is certainly possible to overuse keywords, or to use them in a way that’s not strategically sound, having some good, solid keywords can provide direction for your content creation. It can also ensure that the content you develop is properly categorized and qualified by the search engine algorithms. Meanwhile, when it comes to PPC advertising, keyword research is essentially mandatory. The bottom line: If you’re thinking about digital marketing, you have to be discerning in terms of keywords.

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What Does Mobilegeddon 2 Mean for Your Website?

enCOMPASS blog image mobilegeddon

Although it’s usually imperceptible to the general public, Google tweaks its algorithms pretty regularly; in fact, changes to the Google search algorithms are ongoing throughout the year, as search engines seek to fine-tune their product and provide users with even better, more relevant answers to their queries. Though most of these updates pass without any fuss, occasionally there will be a seismic shift in the way Google does business—an algorithmic update so significant that it engenders equal parts excitement and panic among SEO buffs and marketing professionals.

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Getting Results with Facebook Live

enCOMPASS blog 06 16 Facebook2

Social media has long been leveraged by marketers as an ideal channel for content curation and distribution. More and more, though, social media is being embraced as a platform for original content publication. For an example of this trend, look no further than to LinkedIn Pulse, in which the social networking site has effectively developed into a prime avenue for posting unique blog content.

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Getting Started with SEO: Tips for Small Business Owners

enCOMPASS blog image business

Most small business owners understand how important it is to optimize their website for maximum search engine visibility. Actually executing good SEO is a daunting prospect, though, especially for those with no particular technical background in this field. Not only is SEO a big concept, touching on everything from website design to social media savvy, but it’s also ever-changing. What counted for good SEO in 2015 may not be as effective in 2016. Simply put, it can be hard to keep up, especially for small business owners who already have a million other things on their plate.

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enCOMPASS Honored with 13 2016 Communicator Awards

enCOMPASS Award blog2

The mission of the enCOMPASS team is pretty straightforward: We strive for Great Work That Makes a Difference, and look to employ our art and our craft in ways that help our clients educate consumers and ultimately build their brands. We do what we do because we believe it is important to the many business owners we have the pleasure of working with, and attaining client satisfaction is really the only reward we seek. Nevertheless, the enCOMPASS team is flattered to have our work recognized by others, and honored to announce our receipt of 13 Communicator Awards for 2016.

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Understanding the Best Metrics for Keyword Research

enCOMPASS blog image keyworld research1

Keywords will probably always play an integral role in online marketing. While keyword use can be both haphazard and counterproductive—as in the practice of “keyword stuffing”—smart keyword use is essential to good SEO & effective SEM. It provides relevant information to the search engine algorithms as well as to search engine users; it provides focus and direction for content creation. As such, targeting the right keywords is a critically important step in an integrated marketing approach.

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How Much are Customer Reviews Worth?

enCOMPASS blog 01 16 Reviews

Many business owners have a complicated relationship with customer feedback—especially that which is offered through anonymous online review sites. Receiving praise from a customer is always a good feeling; receiving critical feedback, while painful, can at least point toward opportunities for growth. Sometimes online reviews can simply be mean-spirited, highly negative in their tone but lacking any substantive tips for improvement. These tend to be the most frustrating of all.

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SEO for Your Blog Posts: What is Google Looking For?

enCOMPASS blog 01 16 SEO google

You don’t have to be a search engine optimization expert to understand that SEO is important; after all, without optimizing your posts to show up in search engine results, your visibility will be diminished, the chances of a reader discovering your content through a search next to nothing. In writing, formatting, and publishing your company blog posts, then, it is important to think not just about the end reader, but the search engine algorithm as well.

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Can PPC Boost SEO?

Can Pay per click boost seo

Something we emphasize at enCOMPASS is taking an integrative approach to marketing. There is an abundance of marketing tools and resources to choose from today, ranging from pay-per-click ads to social media channels to YouTube—but wielding these tools in isolation from one another won’t help you reach your branding and outreach goals. To be effective, these different tactics must all be employed harmoniously, all pointed toward the same goal and working in a complementary fashion.

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What is Responsive Design—and Why Does it Matter?

Does responsive design really matter?

To the layman, all websites may seem like they’re constructed in roughly the same way—different in content and design, to be sure, but erected with the same basic building blocks. Actually, not all websites are created equal. There are different ways to categorize and classify websites, and one of the most significant is the responsive website designation.

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Previous Next
Jul 19
Online marketing has always been fairly keyword-centric, and not without reason. While it is certainly possible to overuse keywords, or to use them in a way that’s not strategically sound,... Read more
Jul 12
Although it’s usually imperceptible to the general public, Google tweaks its algorithms pretty regularly; in fact, changes to the Google search algorithms are ongoing throughout the year,... Read more
Jul 05
Social media has long been leveraged by marketers as an ideal channel for content curation and distribution. More and more, though, social media is being embraced as a platform for original... Read more
Jun 28
Most small business owners understand how important it is to optimize their website for maximum search engine visibility. Actually executing good SEO is a daunting prospect, though, especially... Read more
Jun 23
The mission of the enCOMPASS team is pretty straightforward: We strive for Great Work That Makes a Difference, and look to employ our art and our craft in ways that help our clients educate... Read more
Jun 21
Keywords will probably always play an integral role in online marketing. While keyword use can be both haphazard and counterproductive—as in the practice of “keyword... Read more
Jun 14
Many business owners have a complicated relationship with customer feedback—especially that which is offered through anonymous online review sites. Receiving praise from a customer is... Read more
Jun 07
You don’t have to be a search engine optimization expert to understand that SEO is important; after all, without optimizing your posts to show up in search engine results, your visibility... Read more
May 31
Something we emphasize at enCOMPASS is taking an integrative approach to marketing. There is an abundance of marketing tools and resources to choose from today, ranging from pay-per-click ads to... Read more
May 24
To the layman, all websites may seem like they’re constructed in roughly the same way—different in content and design, to be sure, but erected with the same basic building blocks.... Read more
May 17
The headline is arguably the most important part of any blog entry or Web page you write. The headline is the first thing your reader will see—and what’s the old saying about first... Read more
May 10
It’s not uncommon for hashtags to be used as punchlines or gags—Jimmy Fallon has a recurring Hashtags segment on The Tonight Show, for example—but for those who wish to use... Read more

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