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enCOMPASS News & Blog

Facebook vs. Snapchat: Does Your Business Need Both?

enCOMPASS blog image facebooksnapchat

One of the great social media follies that businesses make is assuming that they must be present on every single platform and every single channel—something that may frankly be a poor use of time and resources, especially for smaller or more niche brands. For years now the discussion over which platforms are most essential has raged, and it’s unlikely to be settled any time soon—especially as new platforms continue to develop and to make an impact.

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Top 7 Tips to SEO Your Homepage

enCOMPASS blog image SEO

Your company website may be three pages or it may be 300; regardless, your homepage is inevitably the centerpiece, and likely the most important online asset you’ve got. It’s your company’s virtual storefront, and it sets the first impression that many customers will have of your company. As such, it’s important to do anything and everything in your power to maximize your home page’s impact—and that includes optimizing it for search engine visibility.

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Using Pokemon Go to Bring in Foot Traffic

enCOMPASS blog image PokemonGo

Even if you have no particular interest in video games, you’re probably familiar with Pokemon Go, a mobile app that was released in July and became a global phenomenon almost instantaneously. While there are many popular games and apps out there, Pokemon Go is uniquely powerful in blending the “real world” with the fictitious environments of the game. That’s because for all intents and purposes this is an augmented reality game, one that cannot be played simply by sitting at home, phone in hand. To play Pokemon Go, players actually have to get up, move around, and visit different real-world locations where they can find and “capture” different Pokemon creatures, making for a game experience that is distinctly interactive.

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Avoiding Common Content Marketing Pitfalls

enCOMPASS blog image Pitfalls

Ever since content marketing rose to prominence, it has enjoyed a DIY ethos. Content marketing is something that anyone can do, at least at a basic level: Any small business owner can create a Facebook account, send out some tweets, share behind-the-scenes snapshots on Instagram, and pen some company blog posts. While there is ultimately much more complexity involved with content marketing than just these few things—including particularities of strategy and reporting—the bar for entry is relatively low.

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Do Reviews Affect Rankings?

enCOMPASS_Review.jpg

Most business owners take online reviews fairly seriously—as they should. Consumers are increasingly turning to sites like Google+, Facebook, Yelp and Angie’s List to help inform their purchasing decisions. In this consumer landscape, online reviews can carry a lot of weight, and can have a significant impact on a brand’s public perception and ultimately its bottom line. That’s not where the significance of reviews ends, however. They don’t just shape consumer behavior, but also search engine rankings. The question is how.

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Understanding Different Kinds of Keywords

enCOMPASS_blog-Keywords1.jpg

Online marketing has always been fairly keyword-centric, and not without reason. While it is certainly possible to overuse keywords, or to use them in a way that’s not strategically sound, having some good, solid keywords can provide direction for your content creation. It can also ensure that the content you develop is properly categorized and qualified by the search engine algorithms. Meanwhile, when it comes to PPC advertising, keyword research is essentially mandatory. The bottom line: If you’re thinking about digital marketing, you have to be discerning in terms of keywords.

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What Does Mobilegeddon 2 Mean for Your Website?

enCOMPASS blog image mobilegeddon

Although it’s usually imperceptible to the general public, Google tweaks its algorithms pretty regularly; in fact, changes to the Google search algorithms are ongoing throughout the year, as search engines seek to fine-tune their product and provide users with even better, more relevant answers to their queries. Though most of these updates pass without any fuss, occasionally there will be a seismic shift in the way Google does business—an algorithmic update so significant that it engenders equal parts excitement and panic among SEO buffs and marketing professionals.

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Getting Results with Facebook Live

enCOMPASS blog 06 16 Facebook2

Social media has long been leveraged by marketers as an ideal channel for content curation and distribution. More and more, though, social media is being embraced as a platform for original content publication. For an example of this trend, look no further than to LinkedIn Pulse, in which the social networking site has effectively developed into a prime avenue for posting unique blog content.

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Getting Started with SEO: Tips for Small Business Owners

enCOMPASS blog image business

Most small business owners understand how important it is to optimize their website for maximum search engine visibility. Actually executing good SEO is a daunting prospect, though, especially for those with no particular technical background in this field. Not only is SEO a big concept, touching on everything from website design to social media savvy, but it’s also ever-changing. What counted for good SEO in 2015 may not be as effective in 2016. Simply put, it can be hard to keep up, especially for small business owners who already have a million other things on their plate.

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enCOMPASS Honored with 13 2016 Communicator Awards

enCOMPASS Award blog2

The mission of the enCOMPASS team is pretty straightforward: We strive for Great Work That Makes a Difference, and look to employ our art and our craft in ways that help our clients educate consumers and ultimately build their brands. We do what we do because we believe it is important to the many business owners we have the pleasure of working with, and attaining client satisfaction is really the only reward we seek. Nevertheless, the enCOMPASS team is flattered to have our work recognized by others, and honored to announce our receipt of 13 Communicator Awards for 2016.

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Recent

Previous Next
Aug 23
One of the great social media follies that businesses make is assuming that they must be present on every single platform and every single channel—something that may frankly be a poor use... Read more
Aug 11
Your company website may be three pages or it may be 300; regardless, your homepage is inevitably the centerpiece, and likely the most important online asset you’ve got. It’s your... Read more
Aug 09
Even if you have no particular interest in video games, you’re probably familiar with Pokemon Go, a mobile app that was released in July and became a global phenomenon almost... Read more
Aug 02
Ever since content marketing rose to prominence, it has enjoyed a DIY ethos. Content marketing is something that anyone can do, at least at a basic level: Any small business owner can create a... Read more
Jul 26
Most business owners take online reviews fairly seriously—as they should. Consumers are increasingly turning to sites like Google+, Facebook, Yelp and Angie’s List to help inform... Read more
Jul 19
Online marketing has always been fairly keyword-centric, and not without reason. While it is certainly possible to overuse keywords, or to use them in a way that’s not strategically sound,... Read more
Jul 12
Although it’s usually imperceptible to the general public, Google tweaks its algorithms pretty regularly; in fact, changes to the Google search algorithms are ongoing throughout the year,... Read more
Jul 05
Social media has long been leveraged by marketers as an ideal channel for content curation and distribution. More and more, though, social media is being embraced as a platform for original... Read more
Jun 28
Most small business owners understand how important it is to optimize their website for maximum search engine visibility. Actually executing good SEO is a daunting prospect, though, especially... Read more
Jun 23
The mission of the enCOMPASS team is pretty straightforward: We strive for Great Work That Makes a Difference, and look to employ our art and our craft in ways that help our clients educate... Read more
Jun 21
Keywords will probably always play an integral role in online marketing. While keyword use can be both haphazard and counterproductive—as in the practice of “keyword... Read more
Jun 14
Many business owners have a complicated relationship with customer feedback—especially that which is offered through anonymous online review sites. Receiving praise from a customer is... Read more

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