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Online Video

The inflection point for online video viewing has occurred. It's time to broaden your traditional TV and cable media buys with online video. enCOMPASS can deliver spot TRPs efficiently alongside TV/Cable with all of the conversion benefits of online tracking.

So Why Online Video?

Consider This:
   arrow 80%+ of adults 25-44 & 60%+ of adults 45-54 view
     online video content. (Source: eMarketer.com)
   arrow Hulu Has Higher Reach Than Time Warner Cable
     (Source: comScore, Company Reports, U.S. Census Bureau)
   arrow Nielsen demonstrated TV plus Premium Online
     Video has a higher recall than just spot TV alone.
   arrow Online Video can deliver cost efficient CPP with
     measureable site metrics.

In-App mobile video
Mobile video is also rapidly becoming the medium of choice for certain demographics and offers focused tracking with ability to target by:
    arrow Device/Platform
    arrow Audience & Category
    arrow Geography
    arrow Behavioral and Retargeting

Four Types of Online Video Ads

online video

Use your TV ads and online video to reach a broader and more targeted audience. CALL US TODAY to find out how.

 

80%+ of adults 25-44 & 60%+ of adults 45-54 view online video content.(source: eMarketer.com)
Hulu Has Higher Reach Than Time Warner Cable (source comScore, Company Reports, U.S. Census Bureau)
Nielsen demonstrated  TV  plus Premium Online Video has a higher recall than just  spot TV alone.
Online Video can deliver cost efficient CPP with measureable site metrics.

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