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Previous Next
May 18
Consumer behavior has changed a great deal in recent years, and the Internet is obviously a main driver. Today, the search for a product or a local business often begins on the Internet, and only... Read more
May 09
Facebook remains the largest social network in the world, with a total user census that now surpasses a billion. Having access to an audience of that size might seem like the best reason to use... Read more
May 02
Like many other facets of the digital industry, Advanced TV has many different definitions and delineators. At its roots, it is any video that is not airing on a traditional TV via linear... Read more
Apr 25
When working with any paid ad service, budgeting is a critical part of the endeavor; you must be precise in your ad spend to get the desired results, and to maximize your bang for buck. This is... Read more
Apr 12
In creating content for their company website, many small business owners feel torn. On the one hand, they wand to develop a site that’s pleasing to potential customers, and helps them... Read more
Apr 06
At first blush, understanding the role of online content seems pretty simple. Using search engines like Google, as well as social networks like Facebook and Twitter, consumers search for... Read more
Mar 28
It is often said that, in the digital marketing realm, content is king. Increasingly, it looks like video content may be emperor. Just consider the sheer volume of online video that’s... Read more
Mar 21
With algorithmic updates happening regularly, and new SEO strategies making headlines seemingly every day, it’s easy for marketers to get caught up in the rush of what’s new. We... Read more
Mar 15
When consumers need to locate a new business, product, or service, they typically turn to Google. What they find there often determines how and where they spend their hard-earned money. The... Read more
Mar 06
With so many choices for how to purchase media, it’s important to take the time and understand all of the options available — so at the end of the day you are choosing the best... Read more
Feb 27
Practicing SEO requires you to make many decisions each day—but the most foundational decision you make is this: Will you engage in white hat SEO practices, or black hat? Or, to put it... Read more
Feb 20
We’re big believers in the power of pay-per-click (PPC) advertising to boost brand visibility and to connect with consumers. We’re hardly the only digital marketing agency to think... Read more

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