In Part 1 of this series, we briefly discussed what click fraud is, where it comes from, and two red flags that may indicate click fraud in your PPC campaigns.
For Part 2, we will focus on how...
At enCOMPASS, we see the effectiveness of PPC advertising for our clients every day. Your pay per click marketing campaign is the most effective online advertising vehicle for your company. PPC...
We often hear brand marketers say, “I’ve tried PPC and it does not work for our company.” As an interactive marketing agency, we know PPC works quite effectively. It is, without a...
Google knows websites and search engine rankings. They also know what search engine users want from websites. Based on that knowledge, Google offers a generous collection of free tools that help...
In the content marketing world, it is pretty common knowledge that Google loves fresh content. As a result, generating new content is a key component of any solid online marketing plan.
So, you’re getting ready to run a PPC campaign for your company – great! You know PPC campaigns require planning and research. Selecting keywords, setting a budget spend strategy, and...
There is currently a debate in the digital advertising world over the use of ad blockers and the effects they may have on the industry. Here is a quick snapshot of what it is and what you should...
Windows 10, released in July 2015, brought some changes to Internet marketing. While the full effect on Pay Per Click marketing remains uncertain, most believe the Windows 10 release will impact...
Here at enCOMPASS, we do a lot to protect our clients from click fraud. While we do not view click fraud as a big problem for our clients, it is a very real issue for PPC advertisers in general.
Beginning on September 1, 2015, Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. In order for an ad to continue with the automatic...
In part one we discussed what fake referral traffic is, why it is bad for your company, and how to quickly identify if your GA data likely includes fake referral traffic links. In this second blog,...
Local Advertising Agency wins 17 international Communicator Awards in 2015
Charlotte, NC: enCOMPASS Advertising Agency is excited to announce that it has received three Gold and 14 Silver honors...